From the Wires
Spredfast Adds Bazaarvoice Ratings and Reviews to Social Platform to Help Amplify Authentic Word-of-Mouth
Spredfast customers can now easily incorporate user ratings and reviews into their social programs to drive higher engagement and conversions
By: PR Newswire
Jan. 23, 2013 05:00 AM
AUSTIN, Texas, Jan. 23, 2013 /PRNewswire/ -- Spredfast, the leading social marketing software provider, today announced integration with Bazaarvoice to allow enterprise companies to more easily incorporate organic user ratings and reviews into their social programs. By integrating Bazaarvoice technology into the Spredfast SMMS platform, brands will have the ability to monitor, manage and amplify ratings and reviews across multiple social channels such as Facebook, Twitter and LinkedIn, to help increase engagement and drive higher conversion rates. Companies will also be able to track performance of this content in engaging social customers across every channel.
As social strategies become increasingly reliant on quality and relevant content to boost audience engagement, many companies are now looking for efficient ways to integrate ratings and reviews into their social streams. With this new collaboration, Spredfast customers will now be able to monitor Bazaarvoice review and rating content directly from within the Spredfast Social Inbox and immediately leverage the content across multiple social channels.
New functionality includes:
"Spredfast is continually looking for ways to help enterprises better manage their social interactions in an increasingly complex and diverse social environment," said Rod Favaron, CEO of Spredfast. "Customer ratings and reviews are a big part of the social conversation and can have a significant impact on sales, and companies are looking for an easy way to manage and integrate this high-value content into their social program. With our Bazaarvoice integration, we're giving our customers the ability to not only monitor and leverage this content in their social programs, but also to target the content based on a consumer's social connections, interests and location to further boost engagement."
"The perspective of our peers is often the most influential information we use to shape our own opinions regarding a product or service," said Jim Petty, Vice President, Technology Partnerships at Bazaarvoice. "Social networking allows us to exert and consume this influence with unprecedented speed and scale, but the challenge for marketers is how to best amplify the most useful content. The tighter integration between Spredfast and Bazaarvoice helps increase the opportunity for organizations to quickly and easily engage their communities with authentic ratings and reviews content that can build both brand awareness and affinity."
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