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Allegiance Names Dana Russell as Chief Financial Officer

Allegiance, a provider of VOCi (Voice of Customer Intelligence) technology and services, today announced that Dana Russell has been appointed chief financial officer (CFO). In this position, Russell will be responsible for all operational functions at Allegiance, including human resources, facilities, sales operations, finance and accounting.

Russell brings a proven combination of strong strategic, financial and management skills to Allegiance. Russell was formerly the senior vice president and chief financial officer at Novell, a global publicly traded software company. He helped lead the definitive merger agreement between Novell and Attachmate valued at $2.2 billion and a business and patent cooperation agreement with Microsoft valued at over $450 million.

“Dana has a reputation for working through complex situations and completing difficult transactions,” said Carine Clark, president and CEO of Allegiance. “His depth of experience in corporate finance, strategic business initiatives and the unique requirements of growth-oriented companies will strengthen the Allegiance management team.”

“As a leader in the Voice of Customer software market, Allegiance represents a tremendous growth opportunity, and I am excited to be a part of it,” said Russell. “Allegiance has an outstanding staff of experts with a great vision for the future.”

Prior to his tenure as CFO at Novell, Russell held other senior finance positions at Novell, WordPerfect and PricewaterhouseCoopers. He is a certified public accountant licensed in the state of Utah and has a masters degree in accounting from Weber State University.

Allegiance Supporting Resources

1. Allegiance press room <>

2. Voice of the Customer Blog <>

3. Become a Fan of Allegiance on Facebook <>

4. Follow Allegiance on Twitter <>

5. Allegiance customer success stories and white papers <>

About Allegiance, Inc.

Allegiance, Inc. helps companies translate customer insights into actionable business intelligence. Using Voice of Customer intelligence (VOCi™), Allegiance combines any form of Voice of the Customer (VOC) data with any operational data (CRM, financial, etc.) to create actionable customer intelligence delivered in the cloud. Allegiance multi-channel, 360 degree feedback collection includes ad-hoc, transaction, relationship, and customer experience surveys, solicited feedback through Web sites and phone, and unsolicited, unstructured feedback from social media. Allegiance ranked No. 5 on the Inc. 500 list of fastest-growing private software companies in 2009, and was named a “Top 10” by Software 500 in 2010. For more information about Allegiance, visit

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