From the Wires
SessionCam Shortens Time to Track Using Ensighten's Tag Management Technology
With SessionCam support now integrated into Ensighten's real-time, cloud-based tag management system, digital marketers can quickly deploy SessionCam's session replay technology to gain rich insights into every visitor's journey and behaviour on a website
By: PR Newswire
Jan. 24, 2013 12:01 AM
LONDON, Jan. 24, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions that optimise digital marketing performance, has signed a technology partnership with SessionCam, a developer of Visible Web Analytics technology that enables website visitor session analysis. Located in Norwich, England, SessionCam's client list includes Aviva, Best Western, Lloyds TSB, and StartRite. The two companies recently collaborated on mutual customer RAC.
SessionCam addresses a critical need of many digital marketers: gaining an accurate understanding of visitor flow across a website's many pages. SessionCam's SessionReplay technology records which web pages an online customer visits, along with each scroll, click and keyboard entry, so that marketers can subsequently replay the visit and uncover ways to improve overall customer experience, identify bugs, optimise website design, and ensure products are merchandised to boost visitor engagement. Armed with SessionCam's detailed analytic reporting and other tools, marketers can reduce cart abandonment and boost conversions.
"We recommend all our clients install a tag management system, and Ensighten's technology offers unique benefits because it uses a single line of code and an intelligent, cloud-based tag delivery network that minimizes what is sent to a visitor's browser," said Richard Churchill, chief technology officer at SessionCam. "We feel certain than many Ensighten users will find our technology extremely useful, so ensuring a tight integration between our technologies will unlock new business for us."
"We're delighted to welcome SessionCam as a technology partner," said Adrian James, managing director of Ensighten EMEA. "The features SessionCam offers, which include advanced analytics, behavioural activity heatmaps, and visitor drop-off reports, have useful applications for many Ensighten customers."
As an Ensighten partner, SessionCam has joined Ensighten Connect, giving it access to a framework of benefits and services that give it access to best practices for tag management and as well as co-marketing opportunities.
Tags are crucial features of today's e-commerce landscape
Tim Cox, ZingPR, 650-369-7784, firstname.lastname@example.org
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