From the Wires
Purina Animal Nutrition Launches New Products to Help Horses Stay Hydrated and Support Joint Health
Introducing Science-Backed Supplements and Forage Products
By: Marketwired .
Jan. 24, 2013 11:49 AM
ST. LOUIS, MO -- (Marketwire) -- 01/24/13 -- With more than 100 years of trusted science and dedication to animal nutrition, Purina Animal Nutrition is expanding its line of equine products to include three electrolyte supplements, a joint supplement and a hydration hay block product.
The supplements have been developed through a partnership with U.K. based Science Supplements to improve performance and health for a variety of horses. These products include
"After many formulations, trials and refinements, we found a way to deliver the boost necessary for horses to perform at their best," said David Hoogmoed, executive vice president and chief operating officer, feed, Purina Animal Nutrition. "The technology and research from Science Supplements that is behind these supplements is the key factor that sets them apart from other products on the market."
ElectroEase Electrolyte Supplement and HydraSalt Salt Supplement contain smooth MicroBead Technology, which encapsulates each electrolyte granule and salt particle with oil, so they do not mix with gastric liquids. The coating forms a barrier, making the electrolytes gentle on the stomach. Once the particles pass through the stomach, the oil coating is broken down in the small intestine, where electrolyte uptake is optimal.
In addition, while most electrolyte and salt supplements rely on heavy doses of sugar to promote intake, these supplements feature a palatable non-sugar-based formula that horses will readily consume.
In addition to the supplement products, Purina Animal Nutrition has independently developed Hydration Hay Original Horse Hay Block, a forage product designed to keep horses hydrated after competition or strenuous exercise, and while on the road. Each two pound block soaks up five times its weight in water in about 10 minutes and masks the taste of foreign water sources, supplements and medications, helping ensure horses receive ample water and nutrition while on the road.
To learn more about these supplements, visit www.purinahorsesupplements.com or visit your Purina® feed retailer.
About Purina Animal Nutrition
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