Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Message Bus Partners With AdStack to Deliver Key Insights for Marketing and Transactional Email

CORTE MADERA, CA -- (Marketwire) -- 01/28/13 -- Message Bus, the pioneer of cloud-based infrastructure for email, mobile and social messaging, today announced a key partnership with AdStack, a real-time advertising optimization platform used to automatically optimize and manage digital marketing campaigns. The partnership empowers organizations with best of breed technology on two critical fronts: 1) an on-demand cloud-native service for sending email and mobile messages across marketing, triggered and transactional channels with the Message Bus Global Delivery Network and 2) custom content delivery on the fly through the use of AdStack's LiveOptimizer.

"Every marketer in the world is looking for ways of differentiating their brand and products," said Ken Cheney, President of Message Bus. "The Message Bus and AdStack partnership offers companies a complete solution to address personalization in email by delivering emails to the inbox, presenting content that is unique to the individual, identifying the platform they use and then allowing them to create ever more custom-tailored messages. The challenge isn't how to get at more data, it's how to make meaningful sense of so much data and turn that into compelling content with bulletproof delivery."

The average inbox is bombarded with countless pieces of marketing collateral and transactional email. The first challenge faced by every marketer that relies on email to drive revenue and brand awareness is reaching the inbox through a sea of ever more intelligent spam filters. Once delivered, it is critical to capture the recipient's attention and provide relevant content that generates engagement and encourages conversions.

The Message Bus Global Delivery Network is a cloud-based platform that solves the delivery challenge by providing a flexible, redundant and scalable architecture that addresses and resolves deliverability. This is achieved with programmatic compliance and real-time analysis of sending telemetry. AdStack's LiveOptimizer ensures inbox content is timely, personalized and relevant by using demographic, behavioral, historical and contextual data to select and display email content when emails are opened. The result is a dramatic increase in conversion rates. The combination of capabilities provides marketers with a path to the inbox and a means to improve overall customer lifetime value.

"The problem with email is the fact that people see it as just that: email," said Dan Quintero, COO at AdStack. "Email is a core channel, and recipients aren't just numbers in your database, they are unique individuals. LiveOptimizer makes it possible for organizations to treat their customers as individuals by serving personalized content on the fly, and in doing so, marketers avoid being bogged down in heavy database queries to extract segmentation data. That said, all the personalization in the world is meaningless unless the message reaches the inbox. That's where Message Bus comes in, they ensure that content designed to drive conversions reaches the intended recipient."

About AdStack
AdStack specializes in building intelligent and easy to use email solutions for CRM, customer acquisition and digital marketing campaign management for large ecommerce companies, publishers and advertisers. AdStack takes the guesswork out of email content selection and testing by utilizing crowd-sourced engagement data to algorithmically select and serve email content on-open. The AdStack founding team has extensive email marketing industry expertise and is passionate about changing the way companies manage and distribute email messaging to consumers. To find out more about AdStack, visit: http://www.adstack.com.

About Message Bus
Message Bus provides a cloud-native application service for enabling and powering messaging across email, mobile and social channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations and protecting brand reputation. More information is available on the company's website: http://www.messagebus.com.

Facebook: http://facebook.com/MessageBus
Twitter: http://twitter.com/MessageBus

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media and Analyst Contact:
Amber Rowland
amber@therowlandagency.com
+1-650-814-4560

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Cloud Developer Stories
Yahoo CIO Mike Kail will present a session on DevOps at the 3rd International DevOps Summit, November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Mike brings more than 23 years of IT operations experience with a focus on highly scalable architectures to Y...
Telehealth legislation opened the floodgates for investment in modern communications services and APIs since 2010. WebRTC promises a second revolution. In his session at 2nd WebRTC Summit, Ivelin Ivanov, co-founder of TeleStax, will discuss a real-world example where telephony AP...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review ...
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a vid...
People often ask how Qubell is different from Chef, Puppet, OpenShift, Docker, Heat, Ansible, Mesos, Kubernetes or some other hip product du jour. Like any comparison of apples to oranges, the answer involves a surprisingly deep investigation into botanical conventions, differenc...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News

NEW YORK, Aug. 28, 2014 /PRNewswire/ -- IBM (NYSE: