From the Wires
MediaPass(TM) Paywall Now Powering Weekly World News Online Subscriptions
The Former Tabloid, Online-Only Since 2009, Engages MediaPass(TM) to Generate More Revenue With Its Leading Paywall Solution and Platform for All Their Digital Subscriptions
Jan. 28, 2013 12:45 PM
LOS ANGELES, CA -- (Marketwire) -- 01/28/13 -- MediaPass, the most powerful and easiest to use online subscription and paywall solution, today announced that it has partnered with the Weekly World News to start monetizing its content via MediaPass' innovative but simple software. Weekly World News joins thousands of publishers who are using the MediaPass subscription dashboard to implement a pay model for their content in a matter of minutes, powered by one simple line of code.
"We are excited to have a brand like the Weekly World News choose MediaPass to distribute their content in a way that will help them instantly generate revenue, but is also fair to their readers and makes sense within the current paradigm of online publishing and sharing," said MediaPass CEO Matthew Mitchell. "As a digital-only publication now employing our paywall, there's no reason they can't generate the kind of revenue they did at the peak of their print existence."
"MediaPass is the best paywall solution on the market by far, and the most experienced at subscription monetization. We are extremely excited about the growing revenue opportunity with them as a partner for our digital subscriptions," said Weekly World News CEO Neil McGinness. The Weekly World News was one of the earliest publishers to move to an online-only format, in 2007, after once enjoying a print circulation of 1.2 million. According to online monitoring service Quantcast, the site has approximately double that number in global visitors each month.
MediaPass provides a painless model in generating paid views to site content for hundreds of online publishers, large and small, spanning a number of publishing specialties and areas. The MediaPass platform, based in the cloud, is so simple that anyone with basic blog skills can use it, and it has the capacity to work with any web publishing platform while handling millions of visitors and site requests.
"Most web publishers simply don't have the time or resources of The New York Times, which has implemented a successful paywall, but which has taken a few years and millions of dollars in cost before profitability," said Mitchell. "With MediaPass, any publisher, big or small can benefit from our proven paywall platform with no overhead and just one line of code. Our platform supports all pay models, and is constantly optimized to maximize conversion and revenue for all our publishers."
The MediaPass platform also offers a variety of choices to its publishing partners, such as metered paywalls or subscriptions -- whatever optimizes results for individual publishers. Once a publisher has added MediaPass to their site using MediaPass' proprietary and simple Javascript code snippet or CMS plugin, every aspect of paid publication becomes easy to control from the MediaPass Publisher Dashboard. MediaPass also offers a CPM and an upfront guarantee to many publishers who instantly make five to 20 times more than they were before using the service.
For more details on how MediaPass is helping move online publishers to a more profitable future, please visit http://www.mediapass.com.
About MediaPass
MediaPass is the leading, easy-to-use paywall solution for online content. With only one little bit of code, digital and web publishers can instantly monetize their online material -- articles, videos, podcast, and more -- with zero upfront cost and very little effort. Invented by experts in online monetization models, MediaPass helps web publishers push past the revenue limits of advertising into a more profitable future. For more information, please visit http://www.mediapass.com
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