PALO ALTO, CA -- (Marketwire) -- 01/29/13 -- Three important and respected investment luminaries -- Burton Malkiel, Charles Ellis and Jay Vivian -- have joined Rebalance IRA's Investment Advisory Board. Rebalance IRA (www.rebalance-ira.com) manages Individual Retirement Accounts (IRAs) for clients who have accounts as low as $75,000. With an innovative business model that leverages advanced technology, Rebalance IRA provides low-cost, high quality one-on-one retirement advice using sophisticated investment management methods.

Malkiel, Ellis and Vivian are renowned for creating and implementing sophisticated investment methods used today by elite pensions and endowments. Their core ideas include diversifying across multiple types of assets globally and disciplined portfolio rebalancing. They also advocate techniques for keeping investment fees extremely low. These ideas are the basis for the unique service that Rebalance IRA is now bringing to all investors. The Investment Advisory Board develops, oversees, and sets policies for the portfolios offered to Rebalance IRA clients.

Mr. Malkiel is an emeritus Princeton University economics professor and former board member of Vanguard Group who wrote the classic investment book, "A Random Walk Down Wall Street." Mr. Ellis, also a former board member of Vanguard Group, was trustee of Yale University, where he chaired the investment committee, overseeing the famed Yale Endowment from 1999 to 2008 and has taught the investment management course at Harvard Business School. Mr. Vivian was formerly Managing Director of IBM's Retirement Funds, responsible for $135 billion in IBM investment funds for more than 400,000 employees worldwide.

"It is a privilege to be the advisory firm that provides access to Burt, Charley and Jay's 'common sense' judgment to millions of investors," said Mitch Tuchman, managing director of Rebalance IRA. "Because of our focus on IRAs, and our model of providing personalized service, we hope to have a positive impact on helping many Americans retire with more."

Passionate educators, these men have written extensively about how current financial services practices work against most investors. One critical flaw they have noted is that few investors are being advised by experts to own a low-cost and globally diversified portfolio that is periodically rebalanced. They joined the Rebalance IRA Investment Advisory Board to bring these investment methods to a larger group of Americans saving for retirement.

"There is nearly $5 trillion invested in IRAs," said Mr. Malkiel. "It is a stunning number, and an area where investors do not get enough help or support. If IRAs generated the returns of well-managed pensions, Americans would be earning an additional $125 billion a year. The fact that this doesn't happen is shameful. IRAs are the pensions for this generation. It's crucial that everyday investors get good, objective advice, since retirement now can easily last 20 years or more," he added.

"With ballooning deficits, the government can ill afford to help." said Mr. Ellis. "Add to that the low returns in IRAs, and we are starting to create a societal problem as baby-boomers double the ranks of the retired over the next two decades. If IRAs were well-managed and their fees were kept low, Americans would feel more secure about having enough money to retire."

Added Mr. Vivian: "Until the mid-1970s, most working Americans had a pension plan managed by a professional investment expert. Today, most people have to manage their own retirement accounts and they don't get proper guidance, so their returns suffer. It is the everyday investor who needs more help than ever, and that's why we have joined the Rebalance IRA Investment Advisory Board -- to help people retire with more," explained Mr. Vivian.

"The finance industry's high cost structure makes it difficult to offer personalized advice to the everyday retirement investor. We have assembled leading technology innovations to make Burt, Charley and Jay's methods widely available," said Scott Puritz, managing director, Rebalance IRA.

About Rebalance IRA

Rebalance IRA is an SEC Registered Investment Advisor that manages client IRA accounts as low as $75,000 at Charles Schwab and Fidelity. With an innovative business model that leverages advanced technology, Rebalance IRA provides low-cost, high quality one-on-one retirement advice using sophisticated investment management methods. For more information, visit www.rebalance-ira.com.

For the press: Press kit materials are available at http://www.rebalance-ira.com/press-downloads/

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