From the Wires
Lead Generation Professional, Brian Garlock, Joins Informa Research Services
Informa Adds Muscle to Their Business Development Team as They Expand Media Partnership Offerings and Capabilities
By: Marketwired .
Jan. 29, 2013 06:37 PM
CALABASAS, CA -- (Marketwire) -- 01/29/13 -- Informa Research Services, Inc., a subsidiary of Informa plc (LSE: INF), announced today that Brian Garlock, a veteran in online advertising and lead generation sales, has joined the company as Director of Business Development, Media Partnership Division.
"In 2012, Informa acquired ICANBUY and expanded our lead generation capabilities," said Michael E. Adler, President and Managing Director of Informa Research Services. "Our improved offerings have greatly increased demand for our services. Brian Garlock joining our business development team is our latest move to leverage the growth of this division. I expect Brian's experience and leadership to take our online advertising and lead generation business to the next level."
Mr. Garlock has worked in the financial industry for nearly 14 years, starting his career as a financial advisor at UBS in 1999. He then went to Move.com as their National Advertising Sales Manager and from there headed to LowerMyBills.com where he has spent the last seven years as the Director of Sales. He is a graduate of the University of Utah and is a recognized expert in the area of online marketing, online lead generation, and Internet growth strategies.
"I am excited to join the Informa's Media Partnerships team," said Mr. Garlock. "Informa's product rate table comparison platform offers financial institutions the best method available for acquiring qualified leads and increasing their brand and image awareness. I look forward to bringing this powerful solution to financial institutions across the nation."
Informa Research Services is the premier provider of competitive intelligence, lead generation, sales and service evaluation, and regulatory compliance testing services to the financial industry. Brian Garlock joins Informa Research Services in their Calabasas, California headquarters where he will directly oversee the business development efforts for the Media Partnership Division.
About Informa Research Services, Inc. (www.informars.com)
Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc., provides the financial industry's most extensive array of market research and decision-support information. Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states, and including all of the top 100 financial institutions. Informa's Media Partnership Division helps clients reach consumers searching the Internet for information on lending and deposit products. Informa specializes in generating high converting consumer leads for mortgage, consumer lending, and deposit products.
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