Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
mBlox Expands Investment in Next Generation Mobile Engagement Platform

mBlox, the leader in global mobile business to consumer engagement, today announced a restructuring of its operations to finalize its exit from the Premium SMS and carrier direct payments business. The plan announced today by new CEO, Tom Cotney, includes an investment plan to enhance its worldwide network for mobile delivery, and the integration of its network with new technology developed in its Lund, Sweden mobile technology laboratory.

Branded as "mBlox Engage", this leading edge mobile engagement platform delivers push messaging in highly contextual forms such as geo-fencing, which allows brands to target consumers at appropriate times and locations. Engage also allows the distribution of rich media formats such as videos and voice. In addition to the delivery capability, Engage provides analytic insights on how messages are received and responded to, and enables companies to create industry exclusive "Smart Groups."

Smart Groups are customer lists developed from the insights gleaned from consumer behavior in order to further refine follow on communications with the consumers based on their preferences. This mBlox exclusive enables brands to deliver an appropriate follow-on communication based on a deeper understanding of consumer interests.

"Our goal is to be the global platform that enables businesses to have meaningful interactions with their customers on the go – whether that is to make them aware of purchase opportunities or to provide post-sale customer service," said Cotney. "Every transition has its pain points, but market feedback on the work we are doing on our new Engage product tells us that this is the right time to increase our focus on a more robust set of services for brands to evolve their customer relationships beyond the web to mobile. Our most important project is the integration of Engage's rich feature set with our messaging delivery strength."

Robert Abbott, General Partner at Norwest Venture Partners notes, "Today more than ever, mobility provides consumers added convenience and control over their discretionary dollars. The convergence of mBlox’s push and messaging platforms, along with the power of mBlox Engage, enables enterprises to contextualize relationships with consumers. This creates an even more expansive market opportunity for the company.”

About mBlox

mBlox, the leader in mobile engagement, helps brands, agencies and enterprises create meaningful connections with their customers on mobile devices anytime and anywhere. Our network reaches more than 800 mobile operators around the world and enables businesses to reach 6 billion devices. We make it easy to use interactive text message campaigns, push notifications and geolocation in order to drive revenue, lifetime customer value and ROI.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
This white paper digs deep into the reasons testing mobile apps is fundamentally harder than traditional web or desktop applications. Experts Tina Zhuo and Dennis Schultz from IBM along with Yoram Mizrachi from Perfecto Mobile and John Montgomery from uTest collaborate to explore...
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the con...
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and or...
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo...
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News
Parsons is pleased to announce that it has acquired Secure Mission Solutions, a premier provider of ...