From the Wires
Special Delivery: Burt’s Bees Baby Introduces New eCommerce Site on Demandware
Jan. 30, 2013 07:02 AM
Demandware®,
Inc. (NYSE: DWRE), a leader in on-demand
ecommerce, today announced that Burt’s
Bees Baby, a specialty brand featuring natural, organic products for
babies and moms, has launched a new ecommerce site, burtsbeesbaby.com,
on the Demandware
Commerce platform. The new site represents the company’s first
direct-to-consumer channel and will be followed by a mobile
site, also powered by Demandware, in the coming months.
Burt's Bees Baby, a specialty brand featuring natural, organic products for babies and moms, has launched a new ecommerce site on the Demandware Commerce platform. The new site represents the company's first direct-to-consumer channel and will be followed by a mobile site, also powered by Demandware, in the coming months. (Photo: Business Wire)
“Our goal is to become the number one organic baby brand in the world
and our new direct-to-consumer site is a major step toward making this a
reality,” said Michelle Visser, CEO of Burt’s Bees Baby. “With
Demandware, we have a robust commerce platform that enables us to
execute our merchandising strategies quickly and easily and will scale
to support our company’s growth. We’re confident that with Demandware we
have found a true partner who is as committed to our success as we are.”
Burt’s Bees Baby™ is a trademark of Burt’s
Bees Licensing LLC, Inc., used under the license Ayablu
Incorporated. Burt’s Bees is a leading manufacturer of earth-friendly,
natural health and beauty care products. Burt’s Bees Baby offers
products of natural origin, whose manufacturing, packaging and
distribution adhere to the highest environmental standards. Items
currently include apparel, bath linens, gift sets and accessories with
bedding to be added this coming July. The retailer also has plans to
expand across the baby, home and lifestyle categories to include gear,
play-time, furniture and seasonal items.
The new site includes a soothing design and brand experience that is
distinctive, yet complementary to the parent brand. Features such as
guided search, a baby registry, ratings and reviews, a store locator and
integration with social media help consumers find and evaluate products
quickly and easily.
“Burt’s Bees Baby is built on the heritage of a very strong brand with a
loyal customer following. With Demandware, Burt’s Bees Baby has a
platform that will allow it to build distinct brand experiences for
consumers and further elevate its new specialty brand through digital
channels. We look forward to supporting the company’s growth as it
executes upon its mission and strategy,” said Jamus Driscoll, SVP of
Marketing for Demandware.
Burt’s Bees Baby worked with Demandware
LINK Solution Partner, WeDoCommerce
on the development and system integration of its new site. In addition,
Burt’s Bees Baby leveraged several pre-built integrations to third-party
technologies available through the Demandware
LINK Technology Marketplace, including PowerReviews
for ratings and reviews and Bronto
for email marketing.
About Demandware
Demandware is a leading provider of software-as-a-service (SaaS)
ecommerce solutions that enable companies to easily design, implement
and manage their own customized ecommerce sites, including websites,
mobile applications and other digital storefronts. Customers use our
highly scalable and integrated Demandware Commerce platform to more
easily launch and manage multiple ecommerce sites, initiate marketing
campaigns more quickly, and improve ecommerce traffic. For more
information about Demandware, visit www.demandware.com,
call +1-888-553-9216 or email info@demandware.com.
Connect With Us:
Demandware is a registered trademark of Demandware, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130130005268/en/
About Business WireCopyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.
.gif)
Amazon Web Services said Tuesday that its GovCloud (US) in all US AWS regions has gotten an Agency Authority to Operate (ATO) from the US Department of Health and Human Services (HHS) under the Federal Risk and Authorization Management Program (FedRAMP) requirements at the modera...
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver...
Cloud computing must have been brushing up on its bedside manner.
HIPAA requirements now stipulate everyone in the health-care industry must begin migrating patient records and other data to cloud computing. By 2015, all medical professionals with access to patient records must ...
Fancy that. Dell said Monday that its “current in-house multi-tenant public cloud IaaS will be discontinued in the US in favor of best-in-class partner offerings” that it’ll deliver as a single-source supplier.
While it’s preaching the gospel of customer choice, it’s saving bad...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enorm...
