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(NYSE: TRLA) today published the findings from the Trulia Real Estate
Search Report, which tracks and analyzes the online search behavior of
U.S. house hunters. Based on all home searches on Trulia from 2007 to
2012, this study provides the inside scoop on the seasonal peaks and
valleys in real
estate search activity across all 50 states. To see the seasonal
pattern, we used a seasonal adjustment model to strip out the upward
trend in our search traffic, to reveal whether a state’s search activity
in each month is above or below the annual average for that state.
Online House Hunting Hot in March and April, Cold in December
After the holidays, prospective homebuyers and renters typically begin
or renew their home
search at the start of a new year. At the national level, online
real estate search activity picks up in January and reaches its peak in
March and April, after stripping out the upward trend from Trulia’s
traffic growth over time. Following a slight dip in May, a second peak
occurs during the summer months of June and July. As the year ends, home
searches slow down, hitting their lowest level in December.
Home Searches in Hawaii, Florida, Montana and Oregon Peak Off-Season
While most online home searches happening at the state level correspond
with typical seasonal patterns, local markets follow their own rhythms.
For example, in January, search activity in Hawaii
is more than 10 percent above each state's annual average, but almost 10
percent below the annual average in Maine.
Meanwhile, summer is when searches peak in the South, and a few states
in the Northwest and Northeast. The last two states to peak are Montana
in August. By October, every state is below its annual average of search
activity, and in December, every state is 10 percent or more below its
* Indicates that real estate search activity does not peak in any
state during this month.
activity swings with the seasons in every state. Buyers and sellers
can use these ups and downs to their advantage,” says Jed Kolko,
Trulia’s Chief Economist. “Sellers looking for the most buyers should
list when real
estate search traffic peaks. Buyers, however, should think about
searching off-season, when there is less competition from other
“Local weather patterns have a big impact on when people search for
homes online. If it’s too cold or wet to check out open houses, people
search less online,” says Jed Kolko, Trulia’s Chief Economist. “Search
activity in warm-winter states, like Florida
peaks in January and February. But for most of the country, search
traffic is highest in March or April, especially in regions where
summer brings rain. In general, people search more online when it’s
warm and dry outside.”
To view the full Real Estate Search Study, click here.
To view an interactive U.S. map illustrating the peaks and valleys of
online real estate searches across the country, click here.
ABOUT TRULIA, INC.
TRLA) gives home buyers, sellers, owners and renters the inside scoop on
properties, places and real estate professionals. Trulia has unique
info on the areas people want to live that can't be found anywhere else:
users can learn about agents, neighborhoods, schools, crime, commute
times and even ask the local
community questions. Real
estate professionals use Trulia to connect with millions of
transaction-ready buyers and sellers each month via our hyper local
advertising services, social recommendations, and top-rated mobile
real estate apps. Trulia is headquartered in downtown San Francisco.
Trulia is a registered trademark of Trulia, Inc.
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