From the Wires
Aggregate Knowledge Acquires Quantivo to Accelerate Platform Innovation
By: Business Wire
Jan. 31, 2013 08:05 AM
Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today announced its acquisition of Quantivo, an industry leader in providing customer-centric intelligence and analytics to marketers. Building on AK’s industry-defining Media Intelligence Platform, marketers have the additional insights necessary to identify the best, highest-value customers, and zero in on them with greater accuracy than ever before possible.
This acquisition demonstrates AK’s continuous focus on integrating channels, media, and multiple data sources for enhanced customer intelligence. By combining purchase intent with buying behavior, marketers have the end-to-end visibility needed to efficiently manage media budgets and increase their return on investment across all campaigns.
“Quantivo has proven itself across key verticals, including retail, communications, manufacturing, and finance,” said David Jakubowski, AK chief executive officer. “The team is experts in point-of-sale data and analytics, and extends AK’s ability to bridge the gap between offline and online data. Leveraging point-of-sale data gives marketers a better view into how to grow new sales.”
Through indexing and optimizing data, increasing customer engagements, and delivering meaningful and predictive insights in real time, Quantivo customers have uncovered trends in their data leading to double-digit growth in conversions on average. The addition of Quantivo’s data science and engineering team will enable accelerated platform innovation and ensure continuous value by delivering a full view of actionable insights for marketers to execute.
“We are excited to join the Aggregate Knowledge team and look forward to bringing not only great analytics technology but also extensive knowledge in cloud-based computing, data compression, and data storage to AK’s team,” said Peter O’Leary, Quantivo vice president of products and services. “AK has built a world-class platform, and with the integration of our customer intelligence and AK’s media intelligence, we provide marketers a full view of their data sets so they can create an integrated brand experience.”
About Aggregate Knowledge
Aggregate Knowledge (AK) is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform. AK’s patented Media Intelligence Platform™ (MIP™) is the only data management solution that combines both media and audience data, enabling marketers to most effectively allocate media dollars, resulting in increased reach, higher sales, and dramatically improved media spend efficiency. To learn more, visit www.aggregateknowledge.com. Connect with us on Facebook, Twitter, and LinkedIn.
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