From the Wires
Bitdefender Achieves Rapid Affiliate Sales Growth With Avangate
By: Business Wire
Jan. 31, 2013 09:10 AM
Avangate, the agile eCommerce service provider trusted by thousands of software and SaaS companies to grow their businesses worldwide through any channel and any model, today announced that Bitdefender, the award-winning provider of innovative antivirus solutions, has nearly doubled its Affiliate Program revenues through the Avangate Affiliate Network Program.
Bitdefender currently employs Avangate’s SkyCommerce solution, utilizing its eCommerce, affiliate and partner management modules, to support the marketing and sales of on-premise and Cloud security solutions across global markets to companies and consumers. By increasing its focus on Avangate’s Affiliate Network and employing Avangate managed services, Bitdefender saw remarkable results to its bottom line: a 95 percent increase in affiliate-generated revenue within 6 months as well as improved product awareness through a 46 percent lift in the number of clicks generated by affiliates.
“With the online marketplace becoming more and more competitive, especially for the security industry, sharpening our affiliate channel to not only broaden its reach, but also boost its efficiency, was pivotal to increasing revenues. Our work with Avangate on this initiative has proven to be a remarkable success, helping us streamline our affiliate campaigns as well getting Bitdefender in front of the right power affiliates,” said Marius Motohon, Bitdefender Affiliate Manager.
“Affiliate networks require day-to-day management and support in order to be successful. The Avangate Affiliate Network team guides vendors from setup to promotional programs, working one-on-one to develop effective tactics for engaging with the right partners to grow affiliate sales, improve worldwide reach, and increase speed to market. Our results for customers are strong, as in the case of Bitdefender, from a revenue and awareness perspective,” commented Michael Ni, Avangate’s CMO and SVP of Marketing and Products.
Given recent changes in buyer behavior and the blending of online sales and marketing, affiliate-style marketing channels have solidified their role in the complex software sales ecosystem. The Avangate-Bitdefender success story is a validation of this market trend and proof that the effectiveness of the affiliate channel can be increased further with the right tools, counseling, and guidance.
The Avangate Affiliates Network, recently featured in the Blue Book Top 20 Affiliate Networks, is one of the largest software and SaaS vertical affiliate networks globally, currently comprising more than 35,000 affiliates.
Avangate's SkyCommerce platform was recognized by the Software & Information Industry Association, CODiE Awards as one of the “Best Electronic Commerce Solutions” and was named a Deloitte “Technology Fast50” company among other global accolades.
To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate solutions.
To read the full Avangate-Bitdefender case study, visit the Avangate website, Clients section.
Bitdefender is the creator of one of the world's fastest and most effective lines of internationally certified internet security software. Since 2001, the company has been an industry pioneer, introducing and developing award-winning protection. Today, Bitdefender technology secures the digital experience of around 400 million home and corporate users across the globe.
Recently, Bitdefender won a series of important awards and accolades in the global security industry, including "Editor's Choice" by PC Mag for Bitdefender Antivirus Plus 2013 and the "GoldAward" by TopTenREVIEWS that confirmed the software's top spot among 25 tested security products. Bitdefender antivirus technology has also finished top in leading industry tests from both AV Test and AV-Comparatives.
More information about Bitdefender's antivirus products is available from the company's security solutions press room. Additionally, Bitdefender publishes the HOTforSecurity blog, a sizzling blend of steamy computer security stories and stimulating visuals that spotlights the seedy underworld of internet fraud, scams, malicious software -- and gossip.
Avangate is an advanced eCommerce provider that enables Software and Software-as-a-Service companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue. Specifically designed for the software vertical, Avangate’s scalable solution includes a full-featured secure eCommerce platform, a partner management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue.
More information can be found on avangate.com
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