Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Appature and DKI Partner to Enable Data-Driven Relationship Marketing for Life Sciences

SEATTLE, WA -- (Marketwire) -- 01/31/13 -- Appature Inc. (www.appature.com), the leading software-as-a-service (SaaS) provider for life sciences marketers, and DKI (www.dkidirect.com), a strategic healthcare relationship marketing (RM) firm with an expertise in oncology and specialty care pharma, today announced a partnership designed to deliver more robust, insight-based strategic RM outcomes through its healthcare marketing platform.

This partnership will lead customers to benefit from Appature's enablement of Big Data and state-of-the-art cloud-based marketing platform while utilizing DKI's expertise in building meaningful relationship marketing strategies and using real-time analytics to empower action and generate positive results.

"The combination of Appature and DKI provides a total solution to drive life sciences companies quickly up the marketing maturity curve and realize the goal of data-driven, optimized and customer-centric 'informed marketing,'" said Jigish Avalani, EVP of Global Marketing, Product and Alliances, Appature.

With almost 15 years of experience both building relationship marketing technology and delivering strategic RM programs for clients, DKI has a deep understanding of the capabilities needed to enable highly responsive multi-channel campaigns. "DKI evaluated technologies in the marketplace and Appature offers clear advantages versus other software products," said DKI Founder and CEO Daniella Koren. "The fact that Appature is cloud-based, built specifically for life sciences and includes a fully integrated suite of RM tools, means that we can optimize communications in a nimble fashion based on insights informed by composite data. This is particularly true when compared to on-premise enterprise solutions that provide just one component such as campaign management and often have huge limitations when it comes to complete and agile data delivery. Another important factor in our decision process was that Appature is investing heavily in ongoing innovation to ensure the product maintains a leadership position given continuous and rapid evolution in the marketplace."

DKI is the most recent company to join Appature's partnership program, which enables customers to access Appature's innovative software platform while using the service providers they trust who can best meet their unique needs. This provides a new alternative to the traditional model of marketing service providers, i.e., companies that bundle technology with professional services, driving up costs and often resulting in suboptimal outcomes with both technology and staffing that are not best-in-class.

About Appature, Inc.
Appature, Inc. is a Seattle-based technology company that provides a "surprisingly simple" cloud-based marketing software platform, Appature Nexus, designed exclusively for healthcare and life sciences companies. Appature Nexus enables marketers to deepen brand relationships and drive share growth with a platform that integrates the marketing database, campaign management and analytics suite into one easy-to-use solution. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on Appature to realize the full potential of their customer relationships. Please visit www.appature.com.

About DKI
DKI is the healthcare relationship marketing expert that provides actionable analytics as the differentiator proven to maximize engagement and drive change. DKI helps brands build lasting relationships with patients, caregivers, and healthcare professionals by focusing on what matters most -- understanding the nuances and translating them into meaningful relationship-building strategies. The right information at the right time, available to the right person, empowers action that leads to measurable results. DKI has carved a niche in the Oncology, Specialty Care and Rare Disease categories, where building long term relationships and trust are core to building brands. Please visit www.dkidirect.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Debby Fireman
Fireworks
Email Contact
610.547.2229

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Cloud Developer Stories
Racemi is announcing this update to its migration technology that makes the free online migrations to IBM SoftLayer easier than ever by adding a SoftLayer Object Storage image option for enhanced security and compliance.
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differ...
In this challenging environment, a combination of automated integration testing and test virtualization can enable test teams to improve software quality and keep up with the rate of change. This white paper helps address these needs by describing the benefits that can be gained ...
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that...
The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing th...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News

- Offers Preventative Approach to Stop Cyber Threats at the Endpoint