From the Wires
Appature and DKI Partner to Enable Data-Driven Relationship Marketing for Life Sciences
By: Marketwired .
Jan. 31, 2013 12:48 PM
SEATTLE, WA -- (Marketwire) -- 01/31/13 -- Appature Inc. (www.appature.com), the leading software-as-a-service (SaaS) provider for life sciences marketers, and DKI (www.dkidirect.com), a strategic healthcare relationship marketing (RM) firm with an expertise in oncology and specialty care pharma, today announced a partnership designed to deliver more robust, insight-based strategic RM outcomes through its healthcare marketing platform.
This partnership will lead customers to benefit from Appature's enablement of Big Data and state-of-the-art cloud-based marketing platform while utilizing DKI's expertise in building meaningful relationship marketing strategies and using real-time analytics to empower action and generate positive results.
"The combination of Appature and DKI provides a total solution to drive life sciences companies quickly up the marketing maturity curve and realize the goal of data-driven, optimized and customer-centric 'informed marketing,'" said Jigish Avalani, EVP of Global Marketing, Product and Alliances, Appature.
With almost 15 years of experience both building relationship marketing technology and delivering strategic RM programs for clients, DKI has a deep understanding of the capabilities needed to enable highly responsive multi-channel campaigns. "DKI evaluated technologies in the marketplace and Appature offers clear advantages versus other software products," said DKI Founder and CEO Daniella Koren. "The fact that Appature is cloud-based, built specifically for life sciences and includes a fully integrated suite of RM tools, means that we can optimize communications in a nimble fashion based on insights informed by composite data. This is particularly true when compared to on-premise enterprise solutions that provide just one component such as campaign management and often have huge limitations when it comes to complete and agile data delivery. Another important factor in our decision process was that Appature is investing heavily in ongoing innovation to ensure the product maintains a leadership position given continuous and rapid evolution in the marketplace."
DKI is the most recent company to join Appature's partnership program, which enables customers to access Appature's innovative software platform while using the service providers they trust who can best meet their unique needs. This provides a new alternative to the traditional model of marketing service providers, i.e., companies that bundle technology with professional services, driving up costs and often resulting in suboptimal outcomes with both technology and staffing that are not best-in-class.
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