From the Wires
ROAM and PYMNTS.com Publish the First Mobile Point of Sale Tracker of 2013
Jan. 31, 2013 12:51 PM
New Year, New Tracker! PYMNTS.com, the premier source of news and
commentary on innovation in payments, and ROAM, a pioneer in the mobile
POS space, today published the first mobile point of sale tracker of the
year. January 2013’s report added five new players to the MPOS Pyramid.
The new merchant facing players are Citibank India,
Handpoint, Rêv COIN, Pay@Mobile and KWI Cloud 9.
Several players from prior months have also been updated. These include
the following 8 merchant facing players: iZettle, mPowa, MRL
Posnet, Mswipe, NCR Silver, Payleven, Shopkeep and VeriFone GlobalBay
and 3 powered by suppliers, Ezetap, ROAM and VeriFone GlobalBay.
Key insights from January’s report include:
-
MPOS players go fishing where the (more stable) fish are: The
tens of millions of “non-employer” individuals (aka small businesses)
worldwide remain an attractive target for everyone – the low hanging
fruit that most players target since they represent the largest
proportion of non-card accepting merchant.
-
MPOS is a magnet for investment dollars. MPOS has long been a
mecca for VC investments, but the expansion of the space from
micro-merchants and SMBs to Tier One merchants across a variety of use
cases worldwide - has produced a large number of investments and
investors focused on helping key players grab market share.
-
Switching costs equal sticky customers. Merchant-facing
providers recognize that the path to a sticky customer is added
functionality; usually integration with back or front office
applications that go beyond basic card acceptance, which we said last
month, is simply table stakes.
-
Integration is the problem to solve. Both NCR and ROAM unveiled
business units dedicated to the one issue that becomes more
problematic (and therefore a barrier to sales) as merchants get larger
- integration.
In order to make the monthly updated easier to read, a new MPOS pyramid
will be created each month since it became very crowded to add all the
players in the same pyramid. January’s report can be found at: http://www.pymnts.com/briefing-room/mobile/MPOS-Tracker/mpos-tracker/
If you would like to see who’s shifted or exited since the last update,
each report will have a “cheat sheet.” Past reports are easily
accessible here.
In March, we will debut our MPOS ratings and assessment report, which
will be updated quarterly. We have distributed detailed survey forms,
including client references, to each Pyramid participant which will be
reviewed, and fact checked for accuracy. If you would like to
participate or if you would just like to send us comments on this
report, please reach out to us at mobilepos@pymnts.com
About ROAM
ROAM helps merchants get to market quickly with secure, cost effective
and powerful mobile point of sale solutions, regardless of the
technology environment. ROAM’s “powered by” commerce platform provides
the hardware peripherals, applications, tools and services to channel
partners who want their merchant customers to realize the benefits of
using mobile to reinvent their interactions with their customers and to
create new business efficiencies. Founded in 2005, ROAM is a pioneer in
the mobile POS space, having produced and distributed the industry’s
first secure reader and today powers mobile point of sale solutions for
many of the leading players in this space, globally. A privately held
U.S. corporation, ROAM is majority owned by Ingenico (Euronext:
FR0000125346 – ING), the world’s leading provider of payment solutions.
For more information, visit www.roamdata.com.
About PYMNTS.com
PYMNTS.com
is reinventing the way in which companies in payments share relevant
information about the initiatives that shape the future of commerce and
make news. This powerful B2B platform is the #1 site for the payments
industry by traffic and the premier source of information about “what’s
next” in payments. C-suite and VP level executives read it daily for
these insights, making the PYMNTS.com
audience the most valuable in the industry. It provides an interactive
platform for companies to demonstrate thought leadership, popularize
products and, most importantly, capture the mindshare of global
decision-makers. It’s where the best minds and best content meet on the
web.
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