From the Wires
Central Desktop Continues Triple-Digit Growth in 2012
By: Business Wire
Jan. 31, 2013 04:13 PM
Central Desktop (www.centraldesktop.com), the leading cloud-based collaboration platform provider for marketers, announced 2012 highlights, including record year-over-year growth of 153% for its flagship SocialBridge® collaboration solution, key customer wins and significant product enhancements to address its growing base of enterprise customers. The company attributes its 2012 success to its market-driven product innovation, award-winning customer service and strong customer renewal base.
“Our mission is to help people work together in ways they never thought possible,” said Isaac Garcia, Central Desktop co-founder and CEO. “We do this for hundreds of thousands people around the world every day. We ended 2012 with our strongest quarter to date and will continue to build on our momentum with marketers in 2013.”
Continued Growth, Renewals and Profitability
Central Desktop won a number of high-profile companies, marketers and creative agencies – including CareerBuilder, PGA TOUR, Pinkberry and Engauge – resulting in a 235% increase in new agency and marketer accounts. In a competitive, noisy space where many companies are burning cash to get noticed and win customers, Central Desktop has achieved profitability and will continue to invest in growth and innovation in 2013.
Customer-Centric Product Advances
Customer and market feedback inspired advancements in Central Desktop’s SocialBridge cloud collaboration platform, including significant new capabilities, user experience improvements and enhancements to high-usage and business-critical features. In 2012, Central Desktop rolled out MoodboardsSM inspiration boards, the first professionally focused private digital idea boards for creative agencies and marketers. Inspired by on-site customer visits where images were posted on the walls to create the feel or “mood” of a campaign, Moodboards enable users to share and discuss images and ideas within SocialBridge workspaces, providing context, collaboration and permission controls to keep sensitive information out of the public eye.
Other important 2012 highlights included extensive user interface improvements, time-saving features such as drag-and-drop, expiring links for sharing files with vendors and other contacts outside SocialBridge workspaces, project management overviews, my subscriptions and more.
Central Desktop made 2012 “The Year of Cloud Security” with additional security and compliance certifications and initiatives that address enterprise requirements, including SSAE 16, US/EU Safe Harbor, AES encryption at rest and a partnership with OneLogin to make it easier for SocialBridge clients to strengthen their identity and access management.
In early 2013, Central Desktop has already released new activity streams for streamlining social business, deeper management of shareable links for collaborating with contacts outside SocialBridge workspaces, and integration with Aspera’s fasp™ bulk-data transport technology, which enables secure file transfers at maximum speed to meet the growing digital asset demands of marketing teams and advertising agencies.
Recognition for Excellence in Customer Service
Central Desktop was honored with the 2012 GOLD Stevie® Award in the “Customer Service Department of the Year” category for the computer software industry in The 10th Annual American Business Awards. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
According to Garcia, “The enterprise cloud collaboration market – and specifically the marketers’ ecosystem – is nascent with demand for better solutions to painful business problems growing daily. The old way of working is no longer acceptable. With our customer- and market-centric focus and the sophistication of our SocialBridge collaboration platform, Central Desktop is poised to make significant strides in 2013 in helping people find better ways to work together.”
About Central Desktop
Central Desktop helps people work together in ways they never imagined possible. Our SocialBridge online collaboration platform connects people and information in the cloud, making it possible to share files, combine knowledge, inspire ideas, manage projects and more. Central Desktop serves more than half a million users worldwide. Key Central Desktop customers include CBS, MLB.com, Harvard University, the Humane Society of the United States, the U.S. Department of Health and Human Services, Javelin Marketing Group, Upshot, Engauge, WD-40 and Workday. Founded in 2005, Central Desktop is a privately-held company with headquarters in Pasadena, California. For more information, visit http://www.centraldesktop.com.
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