Research and Markets (http://www.researchandmarkets.com/research/q2mt9v/cloud_gaming) has announced the addition of the "Cloud Gaming Strategies for Multi-Play Operators: Indirect Benefits Can Be As Valuable As Direct Revenue" report to their offering.

For operators, launching a gaming service fits in with a wider digital home strategy, and the transition to becoming experience, rather than just service, providers.

The future of streaming cloud gaming services is closely tied to the availability of high-quality, high-speed connectivity. As a result, operators are a key part of the ecosystem. Cloud gaming platform providers regard operators as a major distribution channel.

For operators, cloud gaming services provide an opportunity to generate new revenue streams, differentiate service bundles, reduce churn and, potentially, stimulate take-up of high-end fixed broadband packages. Our model shows that the latter indirect benefits can be as valuable as the direct revenue.

This Viewpoint provides:

- An overview of the cloud gaming market, with quotes from leading industry players, who were interviewed as part of our research

- An analysis of the cloud gaming value chain

- Examples of operator cloud gaming deployments

- Strategic recommendations for operators on cloud gaming deployments

- A model quantifying the potential direct and indirect financial benefits of cloud gaming to operators.

For more information visit http://www.researchandmarkets.com/research/q2mt9v/cloud_gaming