From the Wires
Neolane Announces Another Year of Strong Growth in 2012
By: Business Wire
Feb. 5, 2013 06:30 AM
Despite challenging economic times and mounting consumer expectations, conversational marketing technology provider Neolane demonstrated once again that it understands the growing challenges marketers face. In the era of the activist customer--that has near-perfect access to information--Neolane has acted on its vision and helped global brands address new digital channels and empower them to sustain lifetime dialogues with their customers. Subsequently, Neolane announced $58 million in revenue and a 40 percent increase in global consolidated growth to close out another profitable year.
Gartner Research Vice President Laura McLellan noted in a January 2012 webinar that Chief Marketing Officers (CMOs) will spend more on IT than Chief Information Officers (CIOs) by 2017. CMOs now have greater purchasing power and have recognized the need for easy-to-use, cloud-based marketing technologies that they can operate independent of IT. As the number of communications channels rises and Big Data volume increases, marketers are utilizing Neolane’s platform to effectively reach today’s digital customer.
Based on this innovative, next-generation marketing platform, Neolane landed leading global brands as customers including Interflora, L’Occitane, Royal Bank of Scotland, Transitions Optical, Vorwek, Waters Corporation and Wells Fargo Center. These brands selected Neolane for its vision, agility and position in the market as the only leading independent cloud-based digital marketing technology provider.
“In spite of a challenging global economy, Neolane thrived in 2012 by providing marketers with a platform that increases customer engagement through conversational marketing,” said Stéphane Dehoche, president and CEO, Neolane. “With our innovative cloud-based marketing technology, Neolane is helping brands facilitate a deeper connection with their customers and prospects, resulting in increased customer lifetime value.”
In 2012, Neolane continued its commitment to marketing innovation by providing brands with features to address new marketing opportunities, including:
Neolane also secured validation of its solutions and approach to conversational marketing from independent research firms and was named a Leader in Forrester Research, Inc.’s "The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q1 2012."1 Gartner recognized Neolane as a Visionary across three areas including the Gartner, Inc. 2012 “Magic Quadrant for CRM Multichannel Campaign Management,"2 the 2012 "Magic Quadrant for CRM Lead Management,"3 and the Gartner, Inc. 2012 "Magic Quadrant for Integrated Marketing Management."4
Currently, Neolane touts more than 400 customers globally, including divisions of 47 of the Fortune Global 500, and has expanded its global team to 300 employees. In 2012, the company attracted top talent in the industry to accelerate momentum, including the recent hire of Suresh Vittal as Chief Product Officer. Vittal, who has assumed responsibility for the company’s global product strategy, recently served as Practice Leader for the Customer Intelligence business unit at Forrester Research, Inc. and brings to Neolane a deep knowledge of marketing technology that will drive product innovation.
“Neolane is the catalyst for change for today’s brands,” added Dehoche. “We understand the stakes are higher as marketers are operating in a digital world and need the right technology to optimize their efforts. Neolane assists these organizations with a market-driven approach to building the next-generation marketing platform.”
1 – Forrester, “The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q1 2012,” by Robert Brosnan, January 2012
2 - Gartner, “Magic Quadrant for CRM Multichannel Campaign Management,” by Adam Sarner, May 22, 2012
3 - Gartner, “Magic Quadrant for CRM Lead Management,” by Chris Fletcher, June 7, 2012
4- Gartner, “Magic Quadrant for Integrated Marketing Management” by Kimberly Collins and Adam Sarner, November 1, 2012
Copyright © 2012 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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