From the Wires
Viableware Establishes Mobile Wallet Strategy for the Full-Service Restaurant Industry
By: Business Wire
Feb. 5, 2013 07:00 AM
Viableware, innovators of the RAIL™ payment platform for full-service restaurants, today formalized a mobile wallet (m-wallet) strategy involving the leading companies in the mobile payments industry. While Viableware is not yet at liberty to announce its strategic m-wallet partners, the company has demonstrated that it is the platform of choice for payment providers looking to support mobile wallet payments at full-service restaurants around the country.
“In the coming weeks we’ll be able to announce the strategic partnerships we have in place that position our payment technology at the forefront of the full-service restaurant industry,” said Joe Snell, CEO of Viableware. “From its origin, the RAIL platform was designed with m-wallet providers in mind – so we couldn’t be more pleased that the payments industry has taken notice and shown great interest in our roll-out later this quarter.”
A number of full-service restaurants are currently piloting Viableware’s RAIL payment platform in an effort to securely accept payments at the table. The platform utilizes a fleet of handheld devices designed to replicate the look and feel of the typical leather folder that is the industry standard for bill presentation at full-service restaurants. However, the RAIL devices can split the bill, calculate the tip, and email a receipt at the touch of a finger. Most importantly, it allows the guest to self-swipe their own card and retain possession of it throughout the transaction, mitigating card information theft.
“With these relationships now in place, restaurant guests will have the option to choose NFC and cloud-based payments, in addition to cash, debit or credit card when using the RAIL devices,” Snell said. “Meanwhile, full-service restaurant operators will be able to enhance their dining experience by providing a higher level of service and convenience.”
According to a recent report from Javelin Strategy & Research, Visa and PayPal top the list of consumers’ preferred mobile wallet providers at 15 percent and 13 percent, while mobile network operators Verizon and AT&T (with the Isis wallet), and Apple, are close behind. The study also indicates that as new mobile devices and technologies enter the market, demand for mobile payments and POS purchasing will increase.
Full roll-out of the RAIL payment platform is expected in the first quarter of 2013. For more information on the RAIL payment platform for full-service restaurants, visit www.viableware.com or email firstname.lastname@example.org.
Viableware designs, builds and sells software and hardware products designed to increase waiter efficiency, provide restaurants with new marketing and communication applications, and eliminate credit card information theft. For more information on Viableware, visit www.viableware.com.
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