From the Wires
Norwegian Cruise Line Sponsors Free Boingo Wi-Fi in New York City to Celebrate the Upcoming Arrival of New York’s Ship
By: Business Wire
Feb. 5, 2013 09:15 AM
Boingo Wireless (NASDAQ: WIFI), the Wi-Fi industry’s leading provider of software and services worldwide, and Norwegian Cruise Line today announced that the line is sponsoring free Wi-Fi access at select New York subway stations and John F. Kennedy (JFK), LaGuardia and Newark Liberty International Airports during the month of February, in celebration of the line’s newest ship, Norwegian Breakaway.
Complimentary Boingo Wi-Fi is immediately available for users of all Wi-Fi enabled devices at Manhattan subway stations supported by Transit Wireless’ state-of-the-art network, and for laptop users at the New York airports, courtesy of Norwegian Cruise Line’s newest ship, Norwegian Breakaway.
Arriving in the Big Apple in May, the 4,000-passenger Norwegian Breakaway will bring the best of NYC to sea, and will be the largest cruise ship ever to homeport year-round in New York City. The ship will feature the high caliber of dining and entertainment New York is known for, including three Broadway shows like ROCK OF AGES, restaurants from Iron Chef Geoffrey Zakarian and fitness classes from the ship’s godmothers, the legendary Rockettes.
“The airports and subways are such iconic centers of activity for New Yorkers that sponsoring Wi-Fi in those venues seemed a natural extension to our New York City-inspired campaign for Norwegian Breakaway,” said Maria Miller, senior vice president of marketing for Norwegian Cruise Line. “Boingo’s ability to provide an effective tool for engaging with potential guests fits in nicely with our goals, and we’re excited to offer this service free of charge to New Yorkers.”
“We specialize in delivering high engagement opportunities for leading advertisers in premier locations, while providing consumers with the Wi-Fi they crave,” said Dawn Callahan, senior vice president of marketing and sales for Boingo Wireless. “Boingo’s Cloud Nine media platform is uniquely positioned to reach on-the-go, tech-savvy consumers – especially those in New York who might be very much in need of a rejuvenating cruise.”
The sponsored Wi-Fi hotspots are part of Boingo’s Cloud Nine location-based media platform, which reaches more than 100 million consumers annually across the company’s global portfolio of owned and operated hotspots, as well as thousands of partner hotspots. In addition to the New York airports and subway system, the company’s global advertising network includes more than 60 additional airports, brand name hotels and cafes, stadiums and arenas, shopping centers and more.
About Boingo Wireless
Boingo Wireless, Inc. (NASDAQ: WIFI), the world’s leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 600,000 hotspots worldwide. With a single account, Boingo users and Boingo’s wholesale partners can access the mobile Internet via Boingo Network locations that include the top airports around the world, major hotel chains, cafés and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo, through its Concourse Communications Group subsidiary, operates Wi-Fi and/or Cellular DAS networks at large-scale venues worldwide such as airports, major sporting arenas, malls, and convention centers, as well as restaurants and retail establishments. The company’s Cloud Nine media platform enables brand advertisers to reach a captive audience through high engagement Wi-Fi sponsorships. For more information about Boingo, please visit http://www.boingo.com and http://cloudnine.com.
About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 46-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to “Cruise Like a Norwegian” on one of 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. Recently, the line was named “Europe’s Leading Cruise Line” by the World Travel Awards for the fifth consecutive year.
Norwegian Cruise Line’s largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010 and has been named “Best Overall Cruise Ship” by the readers of Travel Weekly two years in a row and “Best Ship for Sea Days” by Cruise Critic. Norwegian Cruise Line is the official cruise line of Blue Man Group, appearing for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert, The Second City®, Howl at the Moon Dueling Pianos, and Nickelodeon, the number-one entertainment brand for kids. Cirque Dreams™ & Dinner is also featured on board Norwegian Epic as the first show of its kind at sea under a big top.
The Company has two 4,000-passenger vessels, Norwegian Breakaway and Norwegian Getaway, under construction for delivery in April 2013 and January 2014, along with one larger “Breakaway Plus” vessel for delivery in fall 2015. Known as New York’s ship, Norwegian Breakaway will be the largest vessel to homeport year-round in the city, sailing to Bermuda for the summer beginning May 12, 2013.
Norwegian Breakaway’s features include hull art by legendary artist Peter Max, seafood restaurant Ocean Blue by famed New York chef Geoffrey Zakarian, and fitness classes and a retrospective display from the ship’s iconic godmothers, the Rockettes®. The entertainment lineup includes three Broadway shows: Rock of Ages, Burn the Floor and Cirque Dreams™ & Dinner: Jungle Fantasy. Norwegian Getaway, the largest ship to homeport year-round in Miami, will sail Eastern Caribbean voyages beginning in February 2014. Sailings for both vessels are now on sale.
High resolution, downloadable images are available at www.ncl.com/pressroom. For further information on Norwegian Cruise Line, visit www.ncl.com, follow us on Facebook, Twitter, and Instagram @Norwegiancruiseline, Pin us on Pinterest, watch us on YouTube, or contact us in the U.S. and Canada at 888-NCL-CRUISE (625-2784).
Boingo, Boingo Wireless, the Boingo Wireless Logo and Don’t Just Go. Boingo are registered trademarks of Boingo Wireless, Inc. All other trademarks are the properties of their respective owners.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains "forward-looking statements" that involves risks, uncertainties and assumptions. Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods. These forward-looking statements include the quotations from management in this press release, as well as any statements regarding Boingo's strategic plans and future guidance. Forward-looking statements are based on the company's current expectations and assumptions regarding its business, the economy and other future conditions. Since forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. The company's actual results may differ materially from those contemplated by the forward-looking statements. Important factors that could cause actual results to differ materially from those in the forward-looking statements include regional, national or global political, economic, business, competitive, market and regulatory conditions, as well as other risk and uncertainties described more fully in documents filed with or furnished to the Securities and Exchange Commission ("SEC"), including Boingo's Form 10-K for the year ended December 31, 2011 filed with the SEC on April 13, 2012 and Form 10-Q for the quarter ended September 30, 2012 filed with the SEC on November 14, 2012. Any forward-looking statement made by Boingo in this press release speaks only as of the date on which it is made. Factors or events that could cause the company's actual results to differ may emerge from time to time, and it is not possible for Boingo to predict all of them. Boingo undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
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