From the Wires
Virgin Produced Channel Extends Reach with New “CATCH” App from ACTV8.ME
By: Business Wire
Feb. 6, 2013 06:00 AM
ACTV8.me, the leading mobile technology company, announced today that it has partnered with Virgin Produced, the entertainment arm of Virgin Group, to create the company’s first mobile application.
On February 6, 2013, Virgin Produced launches their mobile application to supplement their short form entertainment content platform, the Virgin Produced Channel, which is available in seatbacks aboard Virgin airline flights globally. The app, entitled “Virgin Produced Channel Catch,” will first be introduced on all Virgin America flights via RED™, the airline’s state-of-the-art in flight entertainment system, with a profile on the Virgin Produced Channel. This innovative app will incorporate ACTV8.me’s patent pending “CATCH” technology that allows users to seamlessly receive entertainment content and play for a chance to win a variety of prizes, travel tips, travel information and entertainment based trivia content. The mobile app also offers a free City Guide tailored to the destination city for every flight. The app allows the user to access the city guide and all other features even after landing.
ACTV8.me has created the most robust interactive “second screen” platform in the world. This platform spans across major verticals, including television, retail stores, airlines, airports, and ATM machines. Its objective: the creation of valuable offers at critical moments of influence, stimulating customer interaction and mobile transactions. Wherever there are digital screens, ACTV8.me and its global partners will be there.
“We are essentially taking our second screen technology out of the home and expanding its function and capabilities to align with Virgin Produced’s exceptional entertainment offerings,” says Brian Shuster, CEO/Founder of ACTV8.me. In addition, Shuster stated, “We believe that we are the first company in the space to develop proprietary technologies that don’t rely on audio triggers to engage second screen functionality. This opens up new verticals that just can’t be deployed by others in the second screen world”.
Virgin Produced CEO Jason Felts shared his enthusiasm of pioneering the company’s first entertainment app, by adding, “At Virgin Produced, we pride ourselves on staying ahead of the curve. It's not just a statement it’s in our DNA to put quality and innovation first. Given that, I am extremely excited to introduce this first-of-its-kind interactive entertainment platform in conjunction with our growing production and distribution business. This app is not only a first-of-a-kind for a production company but will provide our viewers and brand fans a new way to interact with us 24 hours a day globally.”
ABOUT VIRGIN PRODUCED
Virgin Produced serves as the film and television development, packaging and production arm of Sir Richard Branson's Virgin Group. Led by co-founders CEO Jason Felts and Chief Creative Officer Justin Berfield, Virgin Produced is breaking the corrosive models of Old Hollywood by providing a collaborative environment that embraces talent so they can best create and inspire. Putting quality and innovation first, with an equal focus on television and film, Virgin Produced has produced feature films Limitless and Immortals. In April 2012, Virgin Produced launched its own television network, the Virgin Produced Channel, which programs high quality lifestyle, music, travel, technology and comedy content to Virgin operating companies in the transportation, mobile, broadband, radio, health club, hotel and retail industries estimated to reach 60+ million loyal Virgin brand fans globally on a daily basis. On March 1st, the Virgin Produced/ Mandeville film, 21 & Over, will be released by Relativity Media.
ACTV8.ME empowers hit TV shows with its technology. Working alongside major TV networks and production partners, ACTV8.ME delivers a “complete global media integration platform,” which brings amazing new user experiences to life in next-generation TV connectivity. ACTV8.ME leads the way in developing and designing new second-screen interactive TV interfaces and mobile applications that facilitate discovery of content and users’ relationships with it. With its proprietary technologies, ACTV8.ME marries broadcast and cable television to the two largest social media platforms on the planet, and then makes it all interactive, thus creating the ultimate über platform.
ACTV8.ME's second-screen platform was built over three years with a vision and focus to empower subscribers to interact with TV content, while integrating social channel engagements, such as Facebook and Twitter, and a new digital ad model that creates a first-of-its-kind, one-to-one relationship with the consumer. Their deployments enhance the TV viewing experience by providing interactivity, social game mechanics, community sharing and exclusive offers in the form of real-time digital coupons.
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