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Hoopla’s Focus on Fun Delivers Serious Sales Results

Hoopla, a leading provider of business gamification solutions, grew by more than 400 percent in 2012, adding more than 100 customers to its roster from a variety of industries, including well-known companies such as Adobe, Allergan, Box, Experian, Genworth Financial, Kapersky, Marketo, LifeSize, ON24, Xactly, and Zillow. Hoopla, which provides software that helps sales and service organizations use game mechanics to improve performance, is expanding rapidly and recently opened a new headquarters in San Jose, Calif. In addition, Hoopla has received critical acclaim for the Hoopla Scoreboard, which just won a Salesforce AppExchange Customer Choice Award.

“Our continued success is a direct result of our ability to help enterprise sales and service organizations drive revenue and improve customer satisfaction,” said Mike Smalls, Hoopla’s Founder and CEO. “More than $9 billion is spent on sales contests and incentive programs each year, yet most sales managers have no way to measure the impact of these programs. Hoopla’s business gamification solutions deliver real, measurable performance gains tied to specific business goals.”

Adobe is using Hoopla’s gamification solution to improve employee engagement in its inside sales organization. “Hoopla’s Scoreboard app has been well received by our inside sales team and has been an effective tool for increasing players’ involvement, pulling them together as a team, and helping to drive performance—at an individual and team level,” said Scott Leslie, Marketing Automation Process Manager for Demand Marketing at Adobe. “Hoopla is our preferred gamification app because it’s fun for all to use and the scoreboard design really stands out.”

Another example of the success of Hoopla’s app is ON24, a cloud-based webcasting and virtual communication company that began using Hoopla in 2012, and has since grown its lead generation and sales pipeline by 200 percent.

“Every organization has its top performers,” said ON24’s Chad Burmeister, Director of Corporate Sales. “The questions every sales manager wants answered are why those people succeed, and whether that success is repeatable. Hoopla is helping us understand what motivates salespeople and apply those principles in ways that improve performance across the whole team.”

The Hoopla web application integrates with CRM systems like, making it easy for managers to create reward programs that drive behavior toward specific business goals, such as the number of calls made, appointments set, or deals closed. In 2012, Hoopla introduced Hoopla TV, which makes it possible to publish Hoopla’s real-time updates in sports-style leaderboards on TV screens and wall displays, as well as on any web browser. The displays can include custom backgrounds and multimedia animations that launch when a key team milestone is reached.

Hoopla plans more updates to its web application in 2013 to make it easier for sales and customer service managers to improve and measure employee performance.

About Hoopla

Hoopla provides business gamification solutions that help enterprise organizations achieve measurable business results. Using Hoopla, sales, service, and other customer-facing organizations are building high-performance cultures that deliver dramatic gains in revenue and customer satisfaction. Hoopla is available on the AppExchange. Learn more at, on Facebook at, or on Twitter at @hooplasoftware.

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