From the Wires
Skava Launches UK Office to Meet Growing European Demand for Omni-Channel Platform to Develop Mobile and Tablet Websites and Applications
By: Marketwire .
Feb. 7, 2013 02:59 AM
LONDON and SAN FRANCISCO, CA -- (Marketwire) -- 02/07/13 -- Skava, the leading provider of mobile commerce and tablet commerce retail technology with 20% of top 30 Internet Retailers in the US as clients, today announced the opening of a new corporate office in London, UK. The new office has been opened to cater to the growing demand from European retailers for a state of the art, flexible and long-term multi-touch point platform that enables them to provide an optimised experience for their customers, regardless of what device they are accessing from.
Mobile traffic in Europe is growing exponentially. In a recent report, Martin Gill, Forrester analyst, commented, "Some eBusiness executives are already reporting that up to 20% of their site traffic is coming from mobile browsers. eBusiness executives must act now ... [mCommerce optimization] can't wait any longer." (Forrester Research, Inc., EU Mobile Commerce Forecast, 2012 To 2017, July 2012)
That same Forrester report revealed that mobile eCommerce revenues across Europe will rise from EUR 1.7 billion in 2011 to EUR 19.2 billion in 2017, with the lion's share of more than EUR 11.1 billion in retail. This figure will represent 6.8% of online retail and travel revenues, compared to just over 1% in 2011.
Skava, a US Company headquartered in San Francisco with over 220 employees, partners with leading retailers to create an optimised experience on mobile and tablet devices that are unique to their brand which are designed to boost conversion rates and revenue. Skava has already developed the European versions of mobile websites, apps and tablet experiences for Gap, Banana Republic and Toys"R"Us. In 2012, the SkavaONE platform received over 6 billion mobile page views alone.
"The influx of new mobile devices creates a multiple channels which consumers now try and connect and buy from their favorite retailers. Retailers need to build their mobile solutions on a platform which can adjust quickly to new demands, as re-platforming is time consuming and expensive," said Arish Ali Co-Founder and CEO, Skava. "At Skava, we are a long-term partner for leading retailers and we are excited to bring our services to Europe to offer the same solutions the top tier retailers in the US are using."
Skava Europe is located at:
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