Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Micro Fragrance Nominated for 'Scent Marketer of the Year' Award
Prolitec's Exclusive Service Provider in Japan Wins Kudos for Transforming the Olfactory Environment Throughout a Huge Segment of the Japanese Gaming Industry

NEW YORK, NY -- (Marketwire) -- 02/07/13 -- Micro Fragrance, the exclusive service provider in Japan for ambient-scenting technologies created by Milwaukee-based Prolitec, is one of two nominees for the Scent Marketing Institute's Harald Vogt Scent Marketer of the Year Award.

The nomination recognizes Micro Fragrance for its transformation of olfactory environments within a large segment of the Japanese gaming industry -- namely, the approximately 280 pachinko parlors of industry giant Maruhan, which employs 12,500 people and operates pachinko parlors, bowling alleys, golf driving ranges, amusement facilities, cinemas and other leisure-related businesses throughout Japan.

"With competition from over 10,000 other pachinko locations, Maruhan wanted to further differentiate its brand from all others in the segment," explained Prolitec Executive Vice President Roger Bensinger. "At the same time, the company wanted to mitigate the malodors that can be associated with large numbers of smokers in close quarters, a challenge faced by the entire gaming industry in the country."

Micro Fragrance and Prolitec provided Maruhan with a unique fragrance called "Pomegranate Fusion." This engaging and zesty scent, now being rolled out at all Maruhan pachinko parlors using approximately 2,500 Prolitec Air/Q scent-diffusion systems, calls to mind vibrant and ripe pomegranates mingled with bright citrus notes of lemon, lime, mandarin, and a touch of ginger. "Included in the formulation are proprietary malodor agents that directly target smoke and perspiration," Bensinger said. "This pleasant scent effect establishes a memory trace that begins in the parking garage and lightly envelopes Maruhan's customers during their time spent gaming. This fragrance, in other words, is now part of the Maruhan brand."

After an initial rollout of about 70 core locations, Maruhan moved to bring the technology to its entire portfolio.

Factors contributing to Maruhan's move to institute the program with Micro Fragrance included the unique features of Prolitec's technologies. The company's Air/Q units offer an on-board computer that can be used to control both the intensity and duration of custom scent effects, up to and including programmable start and stop times. Meanwhile, its micro-droplet technology uniformly treats the air throughout large and small spaces using ultra-low concentrations of liquid. This technology has enabled commercial customers -- including Abercrombie & Fitch, Hollister, Seminole Hard Rock Hotel & Casinos, Bliss Spas and GE Healthcare, to name a few -- to take a safe and sustainable approach to enhancing the olfactory environment. Indeed, Prolitec's products meet and exceed all consumer product safety standards and use no propellants or any other harmful, volatile organic compounds.

"It's a great honor to be nominated and is an honor as well for Maruhan," said Takanori Tada, Director, Micro Fragrance, a division of Entrex. "This demonstrates their innovative approach to marketing their Pachinko Parlors in Japan. This new scent program has elevated the image of gaming and customers love it."

With the largest scenting program in Japan, Maruhan has set the standard for the gaming industry, and other pachinko parlor companies are now following suit, Bensinger added. "We are proud that our partner in Japan has become the leading provider of scent to the Japanese gaming industry," he said. "We are also grateful to SMI for recognizing Micro Fragrance and its great work."

SMI will announce the winner Feb. 7 at a gala awards dinner for ScentWorld 2013, a scent and sensory marketing conference runs that runs Feb. 6-8 at the Marriott Downtown in the heart of New York's Financial Center. The award is named for the late ScentWorld founder and industry pioneer, Harald Vogt. It is given to, in SMI's words, the "most spectacular and meaningful scent-marketing project from the past year."

About Prolitec
Prolitec is a global provider of ambient scenting technology and services to retail stores, hotels, casinos, assisted living communities, offices and other locations. Headquartered in Milwaukee, Wisconsin, Prolitec provides scent marketing services in the US directly to major brands such as Abercrombie & Fitch, Disney and Hollister. Prolitec also provides services in more than 60 countries around the world through certified service provider partners. To learn more, visit www.prolitec.com.

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Cloud Developer Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have inf...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, H...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framewo...
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API M...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News

LONDON, Oct. 23, 2014 /PRNewswire/ -- This report analyzes the worldwide markets for Digital Righ...