Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Stephan Cunningham Joins Gradient X as Vice President of Marketplace Operations

Gradient X, the most advanced programmatic marketing platform for mobile, today named Stephan Cunningham as the vice president of marketplace operations. In this role, Cunningham is charged with managing the Gradient X marketplace including client, partner and vendor relations, first and third-party data management, inventory packaging, and performance optimization.

“As a platform truly built for mobile from the ground up, our mission is to unlock the incredible potential of mobile advertising,” said Brian Baumgart, founder and CEO of Gradient X. “To date, mobile offerings have fallen short of advertisers’ expectations and in less than thirty days since launching our platform into private beta, Gradient X has surpassed the goals for several top brands. Stephan will be an outstanding resource for our customers and partners given his 12 years of experience in digital media.”

Cunningham joins Gradient X from OpenX, a leader in digital and mobile advertising revenue products and services, where he oversaw and developed marketplace strategy for the real-time bidding platform. Prior to OpenX, Cunningham was director of product management at Yahoo!, by way of its acquisition of Overture, where he managed its inventory and yield management platform and worked on search auction and advertiser systems.

“By now, it's clear that mobile will play a major role in marketers' desire to reach consumers moving forward and for me, it's also clear that the technology that Gradient X has built will help them do this effectively and efficiently,” stated Cunningham. “Our product will achieve feature parity with what has come to be expected from more mature channels such as search and display, giving advertisers the tools, technology and trust required to invest more heavily in the mobile channel. I am very excited to be joining such a talented and passionate team.”

According to a recent report by research firm Gartner, mobile ad revenue is expected to jump from $9.6 billion in 2012 to $11.4 billion by the end of this year.* Gradient X is well positioned to take advantage of this growth by leveraging its mobile-centric, cloud-based platform that employs a uniquely scientific real-time bidding process specifically tailored to mobile. This technology enables publishers and buyers to programmatically trade on mobile ad space with greater efficiency, transparency and performance.

Gradient X's founding team consists of top industry insiders including CEO Brian Baumgart, a 14-year industry veteran and former chief strategy officer at Adconion Direct (Adconion Media Group). The company's CIO, Julie Mattern, is co-founder and former chief technologist at the Rubicon Project and CTO, Michael Lum, is the former head of engineering at OpenX.

At the outset of forming the company, Gradient X raised a $3.75 million seed round last spring from venture firms and high-profile angels including GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), Mark Suster, Jim Willenborg, and Clark Landry.

*Gartner, "Forecast: Mobile Advertising, Worldwide, 2009-2016" January 17, 2013

ABOUT GRADIENT X

Headquartered in Santa Monica, California, Gradient X has built the most advanced programmatic marketing platform for mobile. The company’s technology brings feature parity to mobile including highly effective predictive bid and optimization algorithms, to data segmentation, advanced targeting and unprecedented control and transparency. For more information, visit www.gradientx.com.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at th...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that so...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all o...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been grea...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE