TreeHouse Interactive™ (www.treehousei.com), the technology leader in on demand partner relationship management (PRM) and marketing automation solutions, today announced it closed 2012 with a 34 percent increase in annual revenue and a 30 percent expanded customer base. Adoption of the company's comprehensive software as a service (SaaS)-based partner relationship management and marketing automation solutions continues to accelerate and help garner new big name clients.

Partner Relationship Management and TreeHouse Reseller View PRM

Channel partners now account for more than 60 percent of large vendors' revenue (companies with more than 5,000 employees)—a figure that has steadily increased for more than a decade and will continue next year for vendors of all sizes. ¹ Other leading research indicates that the adoption of PRM will go mainstream in two to five years. ²

The channel is one of the core components for driving revenue and achieving greater market penetration in less time, yet management of the channel has historically suffered from inefficiencies. Traditional PRM systems have focused on discrete issues vs. taking a holistic approach. Today’s PRM must enable partners with sales tools, marketing tools, training, business planning and more while, at the same time, provide seamless integration into a company’s CRM and visibility into partner sales, support and marketing efforts. It must allow companies to maximize revenue opportunities across both direct and indirect channels.

TreeHouse Reseller View PRM is the most complete and customizable PRM solution, providing the features organizations require to properly support their partner networks while delivering the scalability and automation required to decrease the costs of maintaining it. Reseller View integrates with all major CRM providers out of the box and helps reduce the costs of managing partner networks by automating key workflows associated with tasks like partner on–boarding and contract management. It also helps provide partners with all the training, tools and information they need to successfully sell, service and support vendor products.

2012 Reseller View Partner Relationship Management Milestones

• New Partner Marketplace™ functionality
• Expanded lead distribution / lead administration functionality
• New Partner Marketplace™ functionality
• Expanded list of TreeHouse Reseller View customers who have received CRN 5-Star Awards
• The first and only PRM to be made available on the Salesforce (CRM) AppExchange
• The first complete PRM to be made available for Microsoft (MSFT) Dynamics CRM
• Availability on the Microsoft Dynamics Marketplace
• Expanded list of TreeHouse Reseller View customers who have received CRN 5-Star Awards

Marketing Automation and TreeHouse Marketing View

Marketing automation will lead customer relationship management (CRM) application segment growth, reaching a total market value of $4.6 billion, and sales will continue to be the majority of CRM software revenue, reaching $7.9 billion in 2016³. B2B marketing automation was believed to have reached $525 million in 2012, a 60 percent growth rate higher than the 50 percent rate of growth achieved in 2011⁴.

Marketing is becoming a more prominent part of every business, with the ability to leverage a proliferation of sales and marketing channels, exploding data and social media content. Yet marketers are challenged to improve efficiencies, reduce costs and prove ROI. Finding ways to effectively collaborate across disciplines such as sales, finance and IT will be key to successful marketing and ultimately, business success.

TreeHouse Marketing View™ has been an innovator in the Marketing Automation space since 1998. The product has introduced industry-leading features in areas such as landing page automation technology, contact management and targeting, social media integration, multi-layered logic for lead nurturing, online retail marketing automation, company and individual behavioral scoring, web analytics integration, ROI reporting and, most recently, content marketing. It provides companies the marketing automation tools that help them move faster, create more effective marketing campaigns and drive the incremental revenue needed for businesses to grow.

2012 Marketing View Marketing Automation Achievements

• New retail features for B2C online retailers
• The first marketing automation platform to integrate a content marketing module
• Deeper integration with Salesforce CRM (CRM), including integration with the Opportunity Object
• New event marketing features

“I couldn’t be happier with our performance in 2012,” said Erich Flynn, CEO, TreeHouse Interactive. “Most companies decrease their growth rate as they expand, while we are actually accelerating. We are in markets where competitors have taken a lot of venture capital funding. We remain private, yet continue to compete and grow at an impressive rate, all while remaining profitable. This is a testament to the robustness and attractiveness of our offerings, the talent of our people and the trust placed in TreeHouse by our customers. Our continued technology innovation has helped us to address the business requirements of well-known companies such as eBay Inc.'s X.commerce and Magento divisions, and National Instruments this year. Given our existing sales funnels today, I expect even greater growth next year as the demand for high-performing PRM and marketing automation solutions continue to play a key role in business success.”

To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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About TreeHouse Interactive

TreeHouse Interactive delivers on demand partner relationship management (PRM) and marketing automation solutions to companies that want to grow. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428.

Key words: marketing automation, demand generation, lead generation, partner relationship management, partner portal, PRM

TreeHouse Interactive, Reseller View, Marketing View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

¹ Source: http://www.crn.com/news/channel-programs/232602620/forrester-tech-vendors-benefit-from-channel-but-can-do-more.htm

² Source: http://www.forbes.com/sites/louiscolumbus/2012/07/27/gartner-hype-cycle-for-crm-sales-2012-sales-turns-to-the-cloud-for-quick-relief/

³ Source: http://www.forbes.com/sites/louiscolumbus/2012/12/04/roundup-of-crm-forecasts-and-market-estimates-2012/

⁴ Source: http://www.prnewswire.com/news-releases/raab-report-b2b-marketing-automation-now-525-million-industry-165395386.html