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American Honda Finance Corporation Selects Dealertrack As Strategic Automotive and Powersports Retail Technology Partner

Dealertrack Technologies (Nasdaq: TRAK) and American Honda Finance Corporation (AHFC) today announced an exclusive, long-term strategic partnership agreement to create and maintain a cutting-edge sales financing process, including a vehicle/loan origination solution, for Acura and Honda automotive and powersports dealers in the United States.

As part of this relationship, Dealertrack will make a significant investment and will collaborate with AHFC to design and develop the solution with a strategic focus on streamlining the vehicle sales financing process, while improving the overall customer buying experience. In addition to processing credit application data between AHFC and Honda and Acura dealers, the solution will incorporate innovative new technologies and an integrated sales, F&I, and contracting workflow.

“We are excited to support American Honda Finance Corporation’s goal to help drive efficiency throughout the vehicle purchase and finance experience for dealers, all while improving the automotive and powersports retailing experience for consumers,” said Mark O’Neil, chairman and chief executive officer, Dealertrack Technologies.

“We are committed to meeting the evolving needs of our dealers and customers,” said AHFC Vice President David W. Paul. “This strategic partnership will solidify our development efforts and enable us to provide effective digital workflow technologies in every transaction. With unparalleled expertise, Dealertrack is perfectly positioned to support our efforts to execute our long-term vision of setting new industry standards and optimizing dealership and brand loyalty.”

The new workflow solution is expected to rollout in multiple phases over the next two years. Information regarding the financial impact of this transaction is included in the Regulation FD Disclosure on Form 8-K filed with the Securities and Exchange Commission.

About American Honda Finance Corporation

American Honda Finance Corporation (AHFC), a wholly owned subsidiary of American Honda Motor Co., Inc., helps to satisfy the financing needs of consumers of Honda and Acura vehicles, as well as Honda motorcycles, powersports, power equipment, and marine products. AHFC offers financing in the form of both retail installment sales contracts and leases, depending on the product and the needs of the particular customer. AHFC also provides consumer protection products such as vehicle service contracts and guaranteed asset protection (GAP) and dealer financial services (DFS) such as construction loans and inventory floorplanning.

About Dealertrack Technologies (www.dealertrack.com)

Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 19,000 dealers with more than 1,200 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling solutions. For more information visit www.dealertrack.com.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of the Dealertrack/American Honda Finance agreement, and the credit portal developed for AHFC, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dealertrack Technologies to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the timely implementation of the credit portal developed for AHFC, the adoption by dealers of the new credit portal, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2011. These filings can be found on Dealertrack Technologies’ website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and Dealertrack Technologies disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

TRAK-G ###

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