Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Cobalt Announces PowerBrand Multichannel Dealer Advertising
Enterprise-Grade, Dynamic, Digital Advertising Now Available to Dealers

HOFFMAN ESTATES, IL -- (Marketwire) -- 02/09/13 -- Cobalt, an ADP Company, today announced PowerBrand, a new dealer-controlled, multichannel advertising solution that leverages the automotive industry's first and most advanced hyper-local advertising platform. PowerBrand dynamically integrates advertising across five different digital media channels and thousands of media properties to build a dealership's local brand and promote its products and services. Dealership spend is reallocated daily to achieve the media mix that is performing best in the hyper-local market and driving opportunity for the store. Delivered as a service, Cobalt PowerBrand makes sophisticated, custom digital advertising programs available to individual dealerships.

Cobalt is the largest global provider of Digital Advertising for auto dealers, offering programs for dealers to deliver online experiences aligned with their manufacturer partners as well as dealer-directed advertising solutions for specific media such as Display, Search, Retargeting, Mobile, Video, Website and Social. PowerBrand is a major enhancement to Cobalt's dealer-directed offers, providing a coordinated multichannel advertising program supported by highly skilled Digital Advertising specialists and advanced advertising optimization powered by Cobalt's business intelligence platforms.

Cobalt PowerBrand gives Dealers:

  • Advertising of dealership brand, custom campaigns and special events
  • Competitive conquesting against specific makes, models and dealerships
  • Multichannel coverage: Display Advertising, Paid Search, Retargeting ads landing pages and Mobile advertising content
  • Geo-targeting and customized media coverage
  • Campaign strategies that naturally dovetail with other Cobalt advertising programs to maximize dealer ROI

"For the first time, Cobalt is taking its multichannel enterprise advertising model and making these incredible capabilities available for custom dealer-directed campaigns," said Max Steckler, Cobalt Vice President of Advertising. "PowerBrand complements our manufacturer-aligned Digital Advertising Package, allowing dealers to enjoy the same hyper-local targeting and premium coverage previously only available to top tier national advertisers."

"Created in response to demand from advanced dealers and groups, PowerBrand is the latest in a line of solutions designed to fulfill the increasing dealer appetite for more media options, more customization and more control," says Steckler. "It's our responsibility to deliver on the increased ambition of a changing marketplace, which we've done through advanced solutions like PowerBrand, Flex Websites and Flex DAP."

PowerBrand is available immediately.

About Cobalt

Cobalt, www.cobalt.com, a business unit of ADP Dealer Services, provides digital marketing solutions to a majority of US automotive dealers and manufacturers, and is North America's leading provider of automotive marketing services. For over 17 years, Cobalt's mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profitability. Together with Dealix, Cobalt offers a comprehensive set of highly effective and efficient marketing solutions and services, delivers seamless shopping experiences to consumers, and high quality sales opportunities to dealers.

About ADP

ADP, Inc. (NASDAQ: ADP), with more than $10 billion in revenues and approximately 600,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, and heavy equipment dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's website at www.ADP.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contact
Michelle Benko
ADP Dealer Services, Inc.
847.485.4389
Email Contact

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Cloud Developer Stories
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises ...
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private...
The market is full of buzz about cloud computing, and with it come sweeping claims about simplicity and savings. Deciding to migrate some or all database management to a cloud hosting provider, however, is a more complex undertaking than conventional wisdom may suggest. This wh...
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the con...
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and or...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News
BEIJING, CHINA--(Marketwired - April 20, 2014) - Feridun Hamdullahpur, president and vice-chancellor...