From the Wires
MGA Entertainment Unveils New-For-Spring Line-Up At Toy Fair
Spring 2013 Marks All-New Fun For Top-Selling MGA Brands Bratz®, Bratzillaz™, Novi Stars® And Lalaloopsy™
By: PR Newswire
Feb. 10, 2013 04:17 PM
NEW YORK, Feb. 10, 2013 /PRNewswire/ -- MGA Entertainment will shine the spotlight on new-for-spring developments for each of its mega-brands at New York International Toy Fair 2013.
The Bratz® dolls – Bratz has never been afraid to take risks and they're at it again! Cloe, Jade, Sasha and Yasmin are shaking things up with a 2-inch taller scale, while maintaining their now-ubiquitous beautiful and bold look. The Bratz dolls increase in size from their original 10-inch scale to a taller 12-inch frame allowing for a wider array of fashion design opportunities as well as enhanced articulation for increased playability. Ever since their earliest introduction in 2001, the Bratz dolls quickly set themselves apart as innovative, inspiring and independent and capturing the hearts of girls the world-over with their unique, almond-shaped eyes, innovative fashions, strong friendship and cutting-edge style. To help introduce the new taller Bratz dolls, MGA Entertainment will launch a special Real Bratz campaign showcasing girls that exemplify the dolls' commitment to taking charge and seeking positive change. So what is a Real Bratz girl? She is a leader, game changer and your best friend. She thinks outside the box, unleashes her passion to be who she is and creates her own path!
Bratz® Totally Polished™ brings fun and funky nail play to fashion dolls. Each doll comes with 12 adhesive reusable nails that match the Bratz girls' fashions. Real Bratz girls know that you don't just give up and that you keep trying until you are totally polished, and these nails will remind a Real Bratz Girl to never give up! Bratz characters for the Totally Polished line include Cloe™, Jade™, Yasmin™, Fianna™, Meygan™ and Sasha™.
Bratz® Sea Stunnerz™ brings mermaid style to fashion doll play in the Bratz way! Girls can transform their edgy Bratz dolls into a cool and classic mermaid look with graceful, long-flowing mermaid-style gowns. Each Bratz® Sea Stunnerz™ character comes with two mermaid-style and two shorter dress styles for mystical and magical transformations. Mermaids are known for their grace, beauty and as powerful woman with unique magical touches, just like Real Bratz Girls. Bratz®characters for the Bratz® Sea Stunnerz™ line include Cloe™, Yasmin™, Jade™ and Sasha™.
2013 being the year of the witch, Bratzillaz™ Magic Night Out™ introduces Vampelina™ who has a pet bat Batric (sold separately) and has the power to see in the dark. The Bratzillaz are witches each with extraordinary supernatural powers and beautiful glass eyes. It's the first dance of the semester at the Bratzillaz™ Academy and they plan to make it a dance to remember by dancing the night away – and they really can dance. Plus, their magic wands become a light-up broomstick to ride to and from the dance. Characters include Jade J'Adore™, Meygana Broomstix™, Cloetta Spelletta™, Yasmina Clairvoya™, Vampelina™ and Sashabella Paws™.
Bratzillaz™ Midnight Beach™ introduces Fianna Fins™ who rises from the waves to join the Bratzillaz™ Academy. She has a pet seahorse Ripple™ (sold separately) that squirts water and she has the power to control the weather. These witchy teens love soaking up some midnight moon rays at Midnight Beach™ but they don't tan...they GLOW!! Each doll has a glow-in-the-dark body that shows off their 'tan' and a cape that converts into a cover-up or sarong when she's at the beach. Characters also include Jade J'Adore™, Meygana Broomstix™, Cloetta Spelletta™, Yasmina Clairvoya™ and Sashabella Paws™.
The Novi Stars have also arrived on Earth for new-for-spring fun and excitement!
Malie Tasker™ is the first Novi Stars™ character with four arms! Her arms stretch and glow in the dark. She comes with a pet, brush and glow-in-the-dark doll stand as her mission on Earth is to give everyone a hug who needs one!
Tula Toned™ is the first Novi Stars™ character with wings and a tail! Her body is filled with 2 colors of cosmic goo! She comes with a pet, brush and glow-in-the-dark doll stand as her mission on Earth is to encourage Earthlings to show their true colors! With her pet Vortex™, she can't wait to fly around and go sightseeing all around Earth!
Sila Clops™ is the first Novi Stars™ character with one eye! Her eye lights up! She comes with a pet, brush and glow-in-the-dark doll stand with a mission on Earth to light the way for her Earth friends together with her pet 1-Eye™, who loves to play flashlight tag here on Earth!
Novi Stars are ready to groove at Orbit Beach™ - Earth's ultimate hot spot for interstellar fun - dressed head to toe in cosmic-cute beachwear, including includes sunglasses, hat and brush!
Lalaloopsy Large Dolls offer even more unique characters this spring to add to the acclaimed brand's sew magical journey and collectability, including Scoops Waffle Cone, Alice in Lalaloopsyland, April Sunsplash and Could E. Sky.
Lalaloopsy Littles Silly Hair combines construction and hair play, making it a snap to create endless, silly hair styles.
Lala-Oopsies is an entirely new magical world where all-new princess and fairy characters live among the strawberry rivers. Princess Anise, Princess Nutmeg, Princess Juniper and Princess Saffron each possess bendy legs and soft, squeezable heads. The Princess dolls can also spin in unique poses. In the Oopsie Littles line - Fairy Tulip, Fairy Lilac, Fairy Daffodil and Fairy Fern - sport magical wings that open up and live in their magical hanging pods.
"The excitement of the hugely popular and beloved MGA Entertainment brands continue to evolve and expand into new realms of imagination and magic for girls everywhere. We are excited to unveil our spring 2013 line-up at Toy Fair and unveil the many extraordinary developments behind each of our iconic dolls," said Isaac Larian, CEO of MGA Entertainment.
About MGA Entertainment, Inc.
SOURCE MGA Entertainment
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