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ADTRAN Enhances Partner Program with Incentives and Improved Path for Growth

ADTRAN®, Inc., (NASDAQ:ADTN), a leading provider of cloud connectivity, virtual mobility and enterprise communications solutions, today announced enhancements to its award-winning Channel Partner Program. These changes are designed to expand financial incentives and rewards at all partnership levels, and to support the needs of each unique business model. The enhanced program addresses current market challenges for all of ADTRAN’s Channel partners with a friendly path to tiered benefits, where they have access to more rewards and tools for success.

ADTRAN’s Channel Partner Program provides these new benefits without adding complexity to the program’s structure. Partners across all tiers will now be able to take advantage of specialized training in ADTRAN solutions. Additionally, they will have prioritized access to pre- and post-sale support, demo equipment and remote install support.

As a part of the program, “Registered” partners will, for the first time, have access to guided discounts with no contractual commitment. This is a tremendous advantage for those who may be concerned about risks associated with expanding their portfolio and trying new options. The Registered Partners will be able to register deals which will provide them with increased margin opportunities. These partners will also have access to specialized training that will make them eligible for additional rewards and support.

In order to reward partners who demonstrate continued investment and commitment to their partnership with ADTRAN, the enhanced Channel Partner Program extends additional rewards to its “ADvantage Plus” tier. ADvantage Plus Partners who are compliant and have completed specialized training can benefit from expanded sales coverage, prioritized pre- and post-sales support, access to refurbished equipment and performance incentives based on growth goals.

“ADTRAN is focused on maintaining strong relationships with our Channel partners because they are a vital component to our company’s success. Every time one of our partners invests in training or demo equipment, it’s an investment in their business as well as in ADTRAN, and we want to reward them for that,” said Ted Cole, vice president of Channel sales for ADTRAN. “The enhanced Channel Partner Program provides expanded incentives and rewards for partners that increase their engagement so each partner, regardless of level, can be competitive with ADTRAN.”


ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN’s products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide. For more information, please visit

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