From the Wires
LOGIC E-Cigs Ranked a Top Seller in US Convenience Stores
Report Shows LOGIC Premium E-Cigarette is a Nationwide Category Leader
By: PR Newswire
Feb. 11, 2013 06:00 AM
LIVINGSTON, N.J., Feb. 11, 2013 /PRNewswire/ -- LOGIC Technology, makers of premium electronic cigarettes, today announced the results of Nielsen's Brand Rank Report indicating LOGIC outperformed its competitors in the fourth quarter of 2012 for sales per point of distribution. On the heels of an independent survey finding LOGIC to be the best-selling and most popular electronic cigarette brand in New York City, the Nielsen Brand Rank Report is more evidence to support the company's solid, continuous growth.
According to the report, LOGIC was ranked number two in the fourth quarter of 2012 for electronic cigarette sales per point distribution. The Nielsen Brand Rank Report is based on sales from convenience stores across the United States.
"We are thrilled with the continued reports that indicate LOGIC is quickly becoming the preferred e-cigarette among Americans. LOGIC offers a smarter alternative to traditional cigarettes and it is great to see that smokers across America are converting and choosing a quality product," said Eli Alelov, CEO of LOGIC Technology. "The company has made great strides in just two and a half years and we believe if all stores carried LOGIC, it would deliver the highest sales per store compared to other brands."
The electronic cigarette industry is rapidly growing and was recently reported to support revenues reaching $300 million. LOGIC's superior product and innovation have contributed to its tremendous sales growth, rising 600 percent from 2011 to 2012. LOGIC outsells all e-cigarette brands in New York City. According to the recent independent survey conducted by Frees Media, more than fifty percent of stores in New York's five boroughs reported LOGIC'S premium e-cigarettes were their best selling brand as well as their most favorably received, establishing LOGIC as the category leader in the market. The results showed that 55 percent surveyed indicated LOGIC e-cigarettes.
LOGIC e-cigarettes are available in disposable and rechargeable versions and available at convenience stores nationwide as well as on the company's web site. For more information about LOGIC Technology, visit www.LogicEcig.com.
LOGIC calculation based in part on data reported by Nielsen through its Service for the Total Anti-smoking Product category for the 52-week period ending 12/22/2012, for the Total US market and Total Convenience channel. Copyright © 2013, The Nielsen Company.
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