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Inaugural SPONSORIUM Awards Honors Top Sponsorship and Community Investment Performance
Awards Program Acknowledges Companies Such as AT&T, Lloyd's Banking Group and Farm Credit Canada, Active in Sponsorship and Community Investment

MONTREAL and MIAMI, FL -- (Marketwire) -- 02/11/13 -- SPONSORIUM International, the leading sponsorship and community investment management software provider, has revealed the winners of its inaugural SPONSORIUM Awards, which celebrates the statistical performance of sponsorship campaigns across all sectors -- Sport, Culture, Entertainment, Media and Corporate Responsibility -- and honors companies from around the world who are improving the quality of community life in their local markets and globally.

Held at a dinner gala in Miami, last night's SPONSORIUM Awards was the first ever to be presented by SPONSORIUM and will become an annual event, a momentous occasion bestowing a prestigious recognition to companies in the Sponsorship and Community Investment industry who excel in cultivating partnerships that meet the highest level of their strategic objectives.

Top honors for achievement in Sponsorship were awarded to:

  • AT&T
  • Lloyd's Banking Group
  • Hydro-Québec

Top honors for achievement in Community Investment were awarded to:

  • Farm Credit Canada
  • Gaz Métro
  • Winn-Dixie

"The SPONSORIUM Awards are a valuable opportunity to acknowledge the hard work and dedication of companies which have all achieved success while setting the global standard in sponsorship and community investment evaluation," said Paul Pednault, Founder and President of SPONSORIUM. "Our Award recipients exemplify model behaviors in performance efficiency. It is the only sponsorship award in the world driven by actual performance against that criteria."

The winners were selected based on actual 2012 data that measured performance within these industries, rather than a potentially inconsistent voting system. Over 200 companies were eligible having tracked their sponsorships and community investments in the cloud-based PerforMind platform. Those with the highest average portfolio scores measured against their specific objectives became Finalists in two disciplines, Sponsorship and Community Investment.

The complete list of Finalists includes:


  • Novartis (Canada)
  • E.ON (Germany)
  • Hydro-Québec (Canada)
  • AT&T (US)
  • Lloyds Banking Group (UK)
  • Loto-Québec (Canada)
  • Braskem (Brazil)


  • Gaz Métro (Canada)
  • Porter (Canada)
  • ING (US)
  • Swisscom (Switzerland)
  • Saputo (Canada)
  • Winn-Dixie (US)
  • Farm Credit Canada (Canada)


SPONSORIUM provides Sponsorship and Community Investment Management systems to brands in more than 35 countries. The PerforMind™ platform allows corporations to efficiently and consistently evaluate, manage and report on upcoming and current partnerships. SPONSORIUM empowers industry professionals to dedicate their time to improving partnerships and enriching communities through value-added tasks, not clerical work.

SPONSORIUM is independent from consulting. It is privately funded, product-oriented and focuses on knowledge transfer. SPONSORIUM has invested more than any other in research and development and offers the ultimate online management solution for engaging in sponsorship and corporate citizenship. Its PerforMind™ tool is constantly evolving as result of suggestions brought up by its elite network of users from around the world.

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