From the Wires
Cognito Marks Twelfth Consecutive Year of Growth and Profitability
Feb. 11, 2013 12:23 PM
Cognito,
the full-service public relations and marketing agency for the financial
services sector, today announced another year of growth across its
franchise of international offices, consulting and technology businesses.
Highlights of the year included:
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More than 40 new clients, including global foreign exchange
broker OANDA, Europe-based data room services provider Drooms and the
Museum of American Finance in New York. The firm took significant
steps into the private equity and retail banking sectors, adding to
its long-standing track record in trading, financial technology and
asset management.
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More than 20 new staff members, including new London Managing
Director Andrew Marshall, who brings three decades of experience in
corporate communications and banking. New account staff include Senior
Account Manager Kevin Maher and Account Manager Jon Schubin in New
York, Account Manager Bryony Scragg in London and Account Manager
Anika Sethi, Ee Ghim Chua in Singapore, each with years of experience
with top-tier media and leading global financial companies. Cognito
also created a graduate program which brought on board three new
professionals in New York after successfully completing a six month
training program.
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Awards recognition. Cognito won Bulldog’s Boutique Agency of
the Year, and Senior Account Executive Angela Byrne was recognized as
PR Daily’s PR Rookie of the Year. Cognito was also nominated for the
IABC Gold Quill Merit Award, the New York Enterprise Report’s Great
Entrepreneurial Places to Work, the Achievers Award and PR News’
Award. Additionally, Account Manager Oksana Poltavets was named by
financial journalists as one of the most respected public relations
professionals in a survey from Gorkana and the DePaul University
College of Communications.
“Over the last 12 months in particular, our success has stemmed from
recruiting and retaining of people of great caliber and experience. We
invested in people by increasing training, adding senior talent and
building up our global offices,” said President Dan Simon. “Our ability
to win new clients, expand existing relationships and deliver first
class integrated marketing and communications programs around the world
is a testament to the strategy.”
Cognito is well-positioned for a stronger year with an emphasis on
global growth and firm development. Founded in London in 1999, Cognito
has since expanded its reach with offices in New York, Los Angeles and
Singapore.
“Financial companies increasingly need strong communications partners
that combine robust advice with proven and measurable execution
methodologies,” said Tom
Coombes, CEO of Cognito. “Cognito now has the size, experience and
reach to help both global brands that need to target the financial
sector as well as smaller and mid-size organizations. We are working
hard with our clients to manage their reputations as well as to leverage
their internal intellectual capital through integrated social, digital
to help drive their businesses in a quantifiable way. Cognito’s unique
platform, Cognito Analytics, is central to our ability to provide
measurable, trackable services and extra value to our clients.”
Notes to Editors
ABOUT COGNITO
Cognito is an international PR and marketing agency
that specializes in the financial services sector. From offices in
London, New York, Los Angeles and Singapore, Cognito works with
financial institutions, investment companies and system/data providers
to implement programs that help them improve their business’ profile,
reputation, marketing and lead generation. For more information, visit http://www.cognitomedia.com.
ABOUT COGNITO ANALYTICS
Cognito Analytics is the research and
technology division of Cognito. It enables companies to plan and execute
more informed business and communication strategies based on thorough
industry information, research and analysis. Cognito Analytics provides
a suite of cloud-based applications that cover both traditional and
social media. For more information, visit http://www.cognitoanalytics.com
or e-mail cognitoanalytics@cognitomedia.com.

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