From the Wires
New Brand Identity for HOSTING (formerly Hosting.com)
The managed Cloud hosting company unveils a new name and logo, refreshed Website, and renewed vision
By: PR Newswire
Feb. 12, 2013 09:08 AM
DENVER, Feb. 12, 2013 /PRNewswire/ -- HOSTING, formally Hosting.com, a leading provider of enterprise-class, managed cloud hosting services, announced its new company name, new logo, and new branding that reinforce its commitment to midsized enterprises running mission-critical applications in the Cloud.
After several acquisitions in the past few years that have greatly expanded its service offerings and expertise, the company recognized the need to create a new, common identity internally and externally. "Given our growth through acquisition, we have employees from three different internal cultures. With this rebranding, we have a shared vision. Also, we've been able to design our new brand to align with the brand promise we make to our customers," said HOSTING CEO Art Zeile.
While HOSTING recently dropped the "dotcom" from the brand name, its Website domain remains hosting.com. The new Website features easier navigation, a bolder color palette and improved search functionality. It summarizes the company's full spectrum of Cloud services in five simple product tiers. The new site also distinctly highlights HOSTING's lifecycle approach to managed Cloud hosting – an important differentiator in a crowded marketplace.
The company's new logo, symbolic of the compass rose, represents HOSTING's promise to serve as a trusted guide. HOSTING aims to help businesses navigate through the Cloud technology landscape by leveraging the strength of its proven approach, infrastructure and people.
"It's much more than just delivering services. We know that over 90% of mid-market companies see business value in cloud computing, but only about 20% have a plan to get there. HOSTING strives to remove obstacles and help businesses move forward into the Cloud," said Mike Donaldson, Chief Marketing Officer. The company's new tag line, "taking you further," underscores this brand message.
HOSTING is a leading provider of managed Cloud hosting services for mission-critical applications. With a unique lifecycle approach and the industry's best team, HOSTING helps organizations design, build, migrate, manage, and protect their Cloud-based environments. Using enterprise-class networking and connectivity technologies, HOSTING provides the highest levels of availability, recovery, security, and performance. HOSTING owns and operates six geographically-dispersed data centers under an ITIL-based control environment independently validated for compliance against the PCI DSS and SOC (formerly SAS 70) frameworks. The company's 4000 customers around the world represent a variety of industries including healthcare, retail, media-entertainment, financial services technology and government.
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