From the Wires
Inkling Unveils Inkling Habitat™, the New Standard for Professional Publishing
By: Business Wire
Feb. 12, 2013 09:09 AM
Inkling, maker of the leading publishing platform for high-quality digital content, today publicly released Inkling Habitat, a free, collaborative digital publishing environment designed for professionals. Paired with the recently launched Inkling Content Discovery Platform, which enables unparalleled online discovery for nonfiction book content, Inkling now provides the only end-to-end solution for publishers to build, market, and distribute high quality digital books at scale.
“For the last five years, the digital book market has been dominated by a single player. Products have been limited to 10-dollar text files, but there is another massive market for illustrated books, from textbooks to travel books, cooking, hobbies, medicine, and more, that demands the media-rich, interactive experience that mobile devices were built for,” said Matt MacInnis, Founder and CEO of Inkling. “Today we’re announcing a powerful new way for publishers to create beautiful, media-rich books, while also making it easier for customers to find and buy them.”
Inkling Habitat: The first collaborative digital publishing environment for professionals
Using Inkling Habitat, publishers will finally have the tools to build high-quality digital content they can be proud of. With Habitat, publishers can:
Inkling Content Discovery Platform: Search is the new storefront
Inkling’s Content Discovery Platform (“CDP”) unlocks book content so that it can be indexed by search engines like Google and read by users when searching for relevant topics.
Strong Partner Momentum in Consumer, Professional, and Academic Markets
Already, more than two dozen existing publishing partners call Inkling home, including McGraw-Hill, Pearson, Wolters Kluwer, Elsevier, and Wiley, and popular brands like Frommer's, For Dummies, Kaplan Test Prep, and O'Reilly, who have already had their content built using pre-release versions of Habitat.
Today, Inkling announced that one of the largest publishers in the world, Pearson, has committed to integrating Habitat within its existing infrastructure and vendor network to power their next generation content and assessment products.
Also today, Inkling is announcing four new publishers bringing books to the platform:
Inkling today also announced support for Creative Commons licenses in Habitat, which enables users to publish open content, including open educational resources, and distribute it free with a single click.
In addition, Inkling announced a partnership with the 20 Million Minds Foundation to build and distribute 50 open textbooks to serve California’s bill SB 1052, which provides for the development of more affordable open educational resources for college students. The first three titles will be available this spring, with more to follow into the fall.
Private Launch Event and Tools of Change Announcement
On Monday evening, February 11, MacInnis shared this announcement at a private invitation-only event with more than 400 publishing industry leaders, executives, and partners at Jazz at the Lincoln Center in New York City.
On Wednesday morning, February 13, MacInnis will deliver a keynote speech at the annual O’Reilly Tools of Change Conference in New York City to share his vision for the future of publishing with attendees. More information about MacInnis at the TOC Conference is available here.
Inkling is reinventing publishing in the era of mobile, and we've started by redefining the book. The world's leading publishers are bringing their best content to Inkling as engaging and interactive reading experiences. But it's about more than just a book. Look between the lines, and you’ll see a revolution in publishing: a new platform for creating, distributing and consuming media-rich, interactive content. Based in San Francisco, Inkling is backed by leading investors and partners with the world's leading publishers. For more information, visit www.inkling.com or www.inkling.com/habitat.
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