From the Wires
ACR Analytics Partners With Ensighten to Drive Efficiencies and Turn Website Data Into Actionable Insight
ACR Analytics uses Ensighten Manage tag management technology, leveraging a single tag to enable rapid deployment, update and maintenance of tags — while eliminating IT bottlenecks.
By: PR Newswire
Feb. 13, 2013 06:00 AM
CUPERTINO, Calif., Feb. 13, 2013 /PRNewswire-iReach/ -- Ensighten, innovator of Real-Time™ Tag Management Systems and visitor privacy solutions, has signed a service delivery partnership with ACR Analytics, a Portland, Oregon-based consulting firm that provides digital marketers the insights they need to acquire, convert and retain more customers.
By adding Ensighten's enterprise-class tag management system to its arsenal of digital marketing technologies, ACR Analytics can eliminate the IT roadblocks and long deployment cycles that are often associated with tag management, enabling the firm to fast-track tag changes and optimizations required by its clients. Simplified tagging and better control over tag behavior enables faster interpretation of data from rapidly changing web and social media properties, which in turn drives actionable insight that significantly improves bottom-line results for its clients.
Ensighten recently announced Ensighten Manage 2.0, a major upgrade of its tag management system that enables advanced data collection, visitor tracking and website personalization benefits while boosting visitor engagement, conversion to sale, and site-wide performance by 20-40 percent.
"Partnering with Ensighten will enable the ACR Analytics team to optimize time-to-value, accelerating our ability to implement actionable analytics for our customers," said Brian Agranoff, founder and CEO of ACR Analytics. "We will now have the ability to manage all tags a customer is using, giving them more time to run their business."
As an Ensighten partner, ACR Analytics has joined Ensighten Connect, giving it access to a framework of benefits and services that enable its analysts to easily deploy Ensighten's tag management technology. Through the Ensighten Connect Program, ACR Analytics can implement best practices for tag management and drive its own value-added solutions on the Ensighten Platform.
"Ensighten gives our partners the ability to be solution-agnostic in the products they use for analytics, optimization and any other tag-based products on behalf of their clients," said David Saxon, VP of partnerships at Ensighten. "By selecting Ensighten, ACR Analytics will be able to develop more agile marketing campaigns for its clients, and enhance customer engagement and insight on any device and platform. We welcome Brian and his team to the Ensighten family of excellent partners."
ABOUT ACR ANALYTICS LLC
ACR Analytics (www.acranalytics.com) is a highly experienced consulting firm that specializes in providing digital marketers the insights they need to acquire, convert and retain more customers. ACR Analytics offers advanced web analytics to provide strategy, accuracy audits, implementation, optimization, and scorecard automation to companies of any size, from web startups to global enterprises.
Ensighten boosts marketing agility and eases privacy compliance with the industry's first Real-Time™ Tag Management System, built for the needs of sophisticated enterprise websites. With Ensighten, businesses can decouple digital marketing processes from Web development cycles, enabling digital marketers to easily add, remove, or modify any third-party digital marketing tag or pixel — and see instant results. Ensighten tag management technology gives marketers and website analysts precise tag control by visitor, session, and page; and harmonizes tag data collection from websites, mobile apps, tablets, smartphones, e-readers, kiosks, game consoles, and more. Ensighten's cloud-based tag delivery accelerates page-load times and processes billions of tag requests from 25,000 Web domains across 150 countries, representing more than $25 billion in ecommerce for top brands that include A&E Networks, Microsoft, MoneySupermarket, Monster.com, RAC, Sony Electronics, Staples, Subaru, Symantec, TUI Travel, T-Mobile, and United Airlines. Visit us on the Web at www.ensighten.com, and follow Ensighten on facebook.com/ensighten and Twitter @ensighten.
Tim Cox, ZingPR, +1-650-369-7784, firstname.lastname@example.org
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
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