From the Wires
Sense Networks Reveals the Most Romantic Mobile Cities
By: Business Wire
Feb. 13, 2013 09:04 AM
Sense Networks, the leader in delivering mobile ads based on mobile location and behavioral targeting data, in conjunction with xAd, the leader in targeting mobile ads based on location signal and search context, today revealed the most romantic US cities, based on mobile shopping behavior and user search data. Cupid has been busy in Houston, Texas this year, with the city leading the pack as the most romantic city, overall. Chicago and New York residents should anticipate a lot of romantic gifts and candlelit dinners this week as well, with these cities ranking as the second and third Most Romantic Mobile Cities overall.
Sense Networks and xAd analyzed their databases to find a view of romantic behavior on consumer mobile devices across the US. To identify trends for the Most Romantic Mobile Cities, the analysis considered mobile search and purchase behaviors for sit-down restaurants, florists, gift shops, intimate apparel, jewelry stores and hotels.
While Houston is planning romantic activities and lingerie gift-exchanging, Chicago residents break out their wallets to dress up their dates in jewelry. Romance is in the air all around this year, with no apparent coasts or regions standing out against the others. The top mobile romantic cities in each category are listed below.
“Deep insights into consumer location and behavior trends enable brands and retailers to better predict how seasons and special occasions, such as Valentine’s Day, will affect their sales and foot traffic,” said David Petersen, CEO of Sense Networks. “This level of consumer understanding makes campaign planning more accurate and precise. In 2013, highly-targeted campaigns that leverage mobile location and behavioral targeting will drive mobile advertising ROI, by reaching only the consumers who are likely to complete purchase transactions.”
Mobile search results were based on local-mobile searches conducted across the xAd networks during the dates of Jan. 21-Feb. 14, 2012, and Jan. 21- Feb. 7, 2013. Sense Networks’ Retail Retargeting results are based on over 7 million mobile location impressions for Victoria’s Secret and jewelry stores from Q3 2012-Q1 2013.
“Mobile search is becoming much more revealing of consumer purchase intent than its desktop counterpart, as users search for places, services or products that they want in real-time,” said Monica Ho, VP of Marketing for xAd. “Putting this search data to use in ad targeting results in more relevant consumer offers based on elements such as past behaviors and precise location.”
Sense Networks’ Retail Retargeting solution can reach an audience of 90 million users with 10 billion location-enabled impressions per month and has the ability to reach and retarget shoppers of the top 1,000 US retailers. Sense uses this data to build specific profiles of customers and prospects to target with mobile ads, based on predictive location and behavioral targeting that matches consumers to the most relevant offers.
The Most Romantic Mobile Cities infographic can be found here:
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