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YOU On Demand Expands to IPTV Platform for Video On Demand Service in China Signs Distribution Agreement With Tianjin IPTV

NEW YORK, Feb. 13, 2013 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" or the "Company"), the leading Pay-Per-View (PPV) and Video On Demand (VOD) platform service in China, announced today that it has signed a distribution agreement with Tianjin IPTV (Internet Protocol Television), which covers households across 16 major districts and counties in the greater Tianjin metropolitan area.  YOU On Demand will officially launch with Tianjin IPTV immediately following the completion of the Chinese New Year celebration which began on February 10, 2013.

IPTV is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet, instead of being delivered through traditional terrestrialsatellite signal and cable television formats.

The signing with Tianjin IPTV represents an expansion of YOU On Demand's services from cable to the IPTV platform, thus increasing the number of customers who can view the wide variety of films YOU On Demand delivers each month through its Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) packages. 

"YOU On Demand is always seeking to partner with new and exciting distribution platforms in order to deliver the highest quality entertainment experience to the broadest reach of existing and potential new customers," said Shane McMahon, Chairman and CEO of YOU On Demand.  "We are honored to partner with Tianjin IPTV and are looking forward to reaching this new consumer base."

YOU On Demand currently has content deals in place with many of Hollywood's top studios including Disney Media Distribution, Paramount Pictures, Universal Pictures, Warner Bros., Miramax Films, Lionsgate and Magnolia Pictures, as well as a broad selection of the best content from Chinese filmmakers.

About YOU On Demand Holdings, Inc. (www.yod.com)

YOU On Demand (NASDAQ: YOD) is the leading national Pay-Per-View (PPV) and Video On Demand platform in China. The Company offers premium content, including leading Hollywood and China-produced movie titles, to customers across China through its Transactional Video On Demand (TVOD), Subscription Video On Demand (SVOD) and Near Video On Demand (NVOD) services. YOU On Demand has secured alliances with leading global media operators and content developers. The Company has a comprehensive end-to-end secure delivery system, governmental partnerships and approvals and offers additional value-added services. YOU On Demand has strategic partnerships with the largest media entities in China, a highly experienced management team with international background and expertise in Cable, Television, Film, Digital Media, Internet and Telecom. YOU On Demand is headquartered in New York, NY with its China headquarters in Beijing.

Safe Harbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

CONTACT:


Jason Finkelstein            

Robert Rinderman or Norberto Aja

YOU On Demand             

JCIR

212-206-1216                    

212-835-8500

Jason.Finkelstein@yod.com      

YOD@jcir.com

SOURCE YOU On Demand Holdings, Inc.

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