From the Wires
Inq Mobile Launches MATERIAL Delivering Content Based On Your Social DNA
By: PR Newswire
Feb. 13, 2013 12:33 PM
LONDON, Feb. 13, 2013 /PRNewswire/ --Inq Mobile today announces the beta launch of MATERIAL, a free service that maps your social DNA to deliver a personalized collection of news, stories and videos to your smartphone. To get started, download MATERIAL from the Google Play store here.
To view a video introduction and walkthrough of MATERIAL, visit INQ's YouTube channel here.
Just enter your Twitter or Facebook credentials into MATERIAL and it searches out current things you'll love from sources you'll know and new ones you'll discover. The more you use MATERIAL the more it learns from you, fine tuning your experience and evolving with you as your tastes and interests change.
"We have used our combined Android and social network knowledge to create MATERIAL which analyzes individual tastes and interests to give each person a unique experience mapped to their social DNA," said Ken Johnstone, CEO & Co-Founder of Inq Mobile. "MATERIAL pores over millions of pieces of content to deliver the perfect combination that you will find entertaining, interesting and informative."
With the sheer volume of digital content out there MATERIAL aims to be a single source for all current information by applying a proprietary algorithm to your social activity, including the people you follow, the things you say and the things you do. It scours the globe for relevant content that it groups by interests. You can also easily add an interest if it's outside your existing social activity.
Pricing and Availability
Our Inq Mobile Journey
Our first product, the INQ1, did just that and won the best handset award at GSMA Barcelona for the revolutionary work we were doing with social networks like Facebook. Our first Android smartphone, the Inq Cloud Touch, continued to build our pioneering reputation by again redefining how people experienced Facebook on mobile. Always a software company at heart, we're now focusing exclusively on the software side of things where we've always excelled and our audience builds their lives around.
MATERIAL is the first of a number of products in development. To keep up to date on the latest MATERIAL news follow us on @inqmaterial or to find out more visit inqmobile.com
For more information please contact the INQ press office:
SOURCE Inq Mobile
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