From the Wires
Bessemer Venture Partners Invests in Anunta, an Application Delivery as a Service Company
By: Marketwire .
Feb. 13, 2013 08:00 PM
MUMBAI, INDIA -- (Marketwire) -- 02/13/13 -- Bessemer Venture Partners announced today that it has extended Series A financing to Anunta Technology Management Services, an Application Delivery as a Service company. Founded by Ananda Mukerji, founding CEO of Firstsource Solutions and Sanjiv Dalal, ex-CTO of Firstsource Solutions and a serial entrepreneur in the technology space, Anunta focuses on application performance in virtualized environments. The financing will help Anunta build its product platform in its entirety, boost sales and marketing, and sell globally.
Mukerji and Dalal are veterans in the technology space and have pioneered the art of selling products and services in a B2B environment. Anunta already has some leading private sector banks, financial institutions and business services companies as customers. Post deployment, Anunta's clients have seen 15 to 25 percent cost savings and significant improvements in end-user satisfaction with trouble tickets coming down by 90 percent through automated resolution by Anunta's product platform.
"We are excited about the potential of cloud computing and server and desktop virtualization. SMBs and large corporates have begun to adopt new age technologies and are looking at ways to cut cost and improve application performance," said Vishal Gupta, Managing Director of BVP India. "CIOs are expected to deliver high performance at lower costs and Anunta's platform helps companies achieve this by managing costs, increasing productivity and guaranteeing end-user satisfaction."
"We are delighted to have Bessemer as an investor in the company. Bessemer has in-depth understanding of this space. Globally, they have invested in such technologies and have seen their investee companies grow into large companies," said Sanjiv Dalal, CEO and co-founder of Anunta Technologies. "We consider their investment a validation of our business proposition and approach and expect to benefit from the expertise they bring in building high quality technology companies."
BVP has demonstrated success in this space by virtue of being investors in Parallels and GFI Teamviewer.
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