From the Wires
Med Ad News Announces Episode 2 of Webinar Series for Life Science Marketers
Enabling the New Marketing Model - "How to Leverage Technology, Automation and Data to Deliver a High Touch Strategy" on March 20, 2013
By: PR Newswire
Feb. 14, 2013 02:13 PM
SANTA MONICA, Calif., Feb. 14, 2013 /PRNewswire/ -- Leading pharmaceutical business and marketing publication Med Ad News, and Appature, the leading software-as-a-service (SaaS) provider for life science marketers, are excited to continue the Med Ad News Webinar Series: Enabling the New Marketing Model, sponsored by Appature. This series addresses how Marketing teams and Commercial Operations are building the capabilities needed for a new, more complex era of data-driven marketing.
The second episode in the series, How to Leverage Technology, Automation and Data to Deliver a High Touch Strategy, Wednesday, March 20, 2013 at 12:00 p.m. ET (11:00 p.m. CT, 9:00 a.m. PT), brings together three experts from different domains – relationship marketing strategy, commercial operations, and marketing technology – to outline the key steps needed to build scalable, personalized and high touch marketing programs. Attendees will learn how to apply automation to manage the customer experience, use data to plan and optimize campaigns, and identify gaps in the organization's current marketing technology capabilities to mitigate competitive threats and ensure effective performance in 2013 and beyond.
This Webcast will feature presentations by John Eitzen, Senior Director of Marketing Services and Commercial Projects, Shire; Daniella Koren, President, DKI Healthcare Relationship Marketing; and Bob Harrell, Vice President of Marketing, Appature. The Webcast concludes with a live Q&A session moderated by Chris Truelove, Director of Content, Med Ad News and UBM Canon, Pharmaceuticals.
This episode of the series will take place on Wednesday, March 20, 2013 at 12:00 p.m. ET (11:00 p.m. CT, 9:00 a.m. PT). The webinar will be archived for one year on the website. Register only once, and have access to the webinar series, real-time chat and twitter feeds, and a library of information and resources. For more information or to register for the event, please click here.
Dates for the remaining 2013 webinars have been announced:
For more information or to register for the event, please click here.
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SOURCE Med Ad News; UBM Canon
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