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Noser Engineering AG Contribute Android Instrumentation Dashboard for the New microMAX 'car-to-go-with-the-app' Concept from Rinspeed AG Premiering at the Geneva International Motor Show

GENEVA INTERNATIONAL MOTOR SHOW 2013 in GENEVA, Switzerland, February 19, 2013 /PRNewswire/ --

Swiss based Noser Engineering AG known for its high quality, industrial software engineering solutions and global contribution to the Android platform, joined Continental Automotive Switzerland AG to co-develop a range of Android based dashboard instrumentation which provides telemetry data and a contexual driving experience for the new microMAX 'car-to-go-with-the-app' concept from Rinspeed AG.

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Noser Engineering AG the Swiss based global information technology consultancy announced today its collaboration with Rinspeed AG and Continental Automotive Switzerland AG on a range of Android based dashboard instrumentation which provides telemetry data and a contextual driving experience in the new microMAX automobile premiering at the 2013 Geneva International Motor Show.

Noser Engineering contributed the software for the interactive cluster element inside the microMAX. This element is used to provide added value to the driver through specifically fitted instrument displays with intuitive touch controls. Fully configurable and expandable, the Android based software supports various input sources and formats.  The presentation of any kind of input signal (CAN bus, USB, Bluetooth, touch events, general I/O) can easily be adapted to the customers' needs via a simple configuration language. The system is aware of the state of the vehicle (halted, driving, etc.) which can be used to offer contexual information. The same mechanism is also used to alert the driver, for example, when energy is running low.

"The intuitive instrumentation dashboard inside the microMAX provides the driver with an interactive, contextual experience central to Rinspeed's 'car-to-go-with-the-app' concept," said Frank M. Rinderknecht, CEO, Rinspeed AG. "Rinspeed set out to revolutionize short-distance transport and urban traffic with the microMAX and are pleased to have partners such as Noser Engineering AG on board."

Recently, a major, global, luxury, sports car manufacturer commissioned Noser Engineering to develop one of the world's first production-ready Android based automotive infotainment systems providing the driver and passengers multimedia, Internet and telematics data on display. 

"Automotive Infotainment and telemetry have gone mobile and Android is well-suited for industrial grade embedded systems because the development platform is complete, stable, powerful and widespread," said Daniel Bruengger, Head of Automotive, Noser Engineering AG.  "Our long standing relationship with Continental Automotive Switzerland and the Rinspeed microMAX challenge presented us with the opportunity to apply our Android, embedded and mobile know-how."

The new microMAX by Rinspeed AG will be on exhibit at the 2013 Geneva International Motor Show from March 7-17, 2013 to the general public. Media representatives are welcome to experience the microMAX during Press Days from March 5-6, 2013 with press accreditation closing on February 28, 2013. The new microMAX and Noser Engineering Automotive Instrumentation Cluster can be experienced at the Palexpo Exhibition Center in Geneva, Switzerland, Hall 6, Booth Number 6240. For more information:

About Noser Engineering AG:

Noser Engineering AG provide information technology consulting, solutions and services to local, European and multinational companies.  Swiss ICT Champions, an award winning  Microsoft ALM consultancy, founding member of the Open Handset Alliance (Android), leader in Swiss System Testing/QA, and over 28 years of embedded experience, Noser Engineering are members of the Noser Group of companies.


Anderton Boyd Ltd for Noser Engineering AG
Tammara Anderton
Tel.: +41(0)44-586-1149

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