yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Journalist Truths Revealed-What They Say and What They Really Mean

GLOUCESTER, UNITED KINGDOM -- (Marketwire) -- 02/19/13 -- International public relations agency, 10 Yetis PR, has created a handy guide to help public relations professionals who are new to the industry to understand what journalists really mean when they say certain phrases.

The light hearted guide by online public relations agency 10 Yetis was created by Senior Account Manager Shannon Haigh and is based on team feedback from more than seven years of working with international journalists.

Here is the Guide to what journalists say and what they really mean:

Said by a journalist, to a PR person

"I've put it up to the editor, so it's out of my hands."

Translation - "I haven't got the heart to tell you that the story is sh-t and won't get coverage. Anywhere, in fact."

"The sub editors must have taken the client mention out, sorry!"

Translation - "There was no way your client was ever getting a mention."

"Can I have it exclusively? We might run it then."

Translation - "We probably won't run it, but we don't want anyone else to either. Plus, just in case we do decide to use it, we don't want other papers to have it."

"Sounds good. Send it to ( insert generic editorial email address here ) and if someone likes it, they'll get back to you."

Translation - "It doesn't sound good and I want to get you off the phone right now. Send it to this generic email address that nobody monitors and it'll be completely ignored."

"It's not one for me, but send it on to Brian - he loves stories like this."

Translation - "I wouldn't run this in a million years and neither would Brian. Send it to him though, because he's possibly the most evil journalist in the land and I want to have a bit of a giggle about the fact he'll probably give you an earful of abuse."

"We've changed our editorial policy and can't cover stories like that anymore I'm afraid."

Translation - "I really hate you. Get off the phone. Your story is about as good as the time I was eating candy floss at the zoo and an escaped gorilla tried to kill me/eat my candy floss."

"Sure, I can make that meeting/event."

Translation - "I almost certainly can't make it. Tell your client I'm coming though, just to get their hopes up."

"I can't see that release you're talking about in my inbox. Send it again and I'll have a look."

Translation - "I get approximately 1.3 billion emails every day and probably deleted yours instantly. Send it again, just so that I can take pleasure in hitting 'delete' one more time without even opening it."

"We might do something with that release, yeah."

Translation - "We probably, definitely, might not be using that release."

"Yes, a comment from your client on that topic might be useful. Send something over."

Translation - "Go away and spend ages getting your client to draft something and we'll add it to the pile of about 100 other comments we'll receive, then we'll leave it there forever more and do nothing with it."

Speaking about the work, the Head Yeti at 10 Yetis PR said:

"What started out as a really fun piece of light hearted public relations work for ourselves has now turned into an online hit with more than 2000 people visiting our site to read more. It's a fantastic piece of work by Shannon."

Shannon Haigh, Senior Account Manager, created the piece of work and said:

"I have loved creating this fun, but very factual piece of work, and the feedback from journalists has been fantastic."

To find out more about the guide, visit:

10 Yetis is an award winning Tech PR, consumer and online public relations agency.

10 Yetis is based in the South West of the UK but has clients based around the globe.

10 Yetis
Shannon Haigh or Andy Barr
01452 348211
Twitter: @10Yetis

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Cloud Developer Stories
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs hav...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynam...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrang...
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Sa...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big ...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers