From the Wires
ForkFly Announces Distribution Partnership with The Seattle Times
Seattle Times to Offer Local Advertisers a Simple, Automated Platform for Increasing Consumer Engagement via ForkFly Mobile Ads
By: PR Newswire
Feb. 20, 2013 08:35 PM
PORTLAND, Ore., Feb. 19, 2013 /PRNewswire/ -- ForkFly, a powerful social engagement and advertising platform transforming the way publishers and merchants offer deals and advertising, today announced that it has signed an exclusive distribution agreement with The Seattle Times. By integrating ForkFly into its current advertising initiatives, The Seattle Times will now offer area merchants an intuitive, self-service platform for delivering custom advertisements, offers, and geo-targeted messaging to consumers on the Web and via the ForkFly mobile app. Merchants pay a low, flat monthly rate to The Seattle Times for the use of these services.
ForkFly Features and Benefits Include:
"The Seattle Times is among the most forward-thinking major metropolitan newspapers in the country, and we're thrilled to have the opportunity to work with them," says Paul Wagner, CEO of ForkFly. "With ForkFly, they'll be able to offer local advertisers a great new way to execute affordable digital advertising. The Seattle Times will gain access to a seamless channel for driving new ad revenues and increasing advertiser engagement and retention. Consumers love these services as well. It's a win for everyone involved."
"ForkFly's innovative use of technology, simple dashboard for advertisers and seamless channel for driving our own ad sales is not only a great opportunity for us as a media company, but also answers the advertising needs of Seattle's local merchants," said Nick Lazaroff, Executive Director - Advertising for The Seattle Times. "We're thrilled to open up this platform and look forward to making advertising even easier for Seattle businesses."
About The Seattle Times
The Seattle Times serves the Northwest with thoughtful, independent, Pulitzer Prize-winning journalism. As one of the region's most trusted news media companies, The Seattle Times provides clarity above the information clutter, engaging readers across print and digital platforms with news, information and entertainment when and how they want it. Founded in 1896 by Alden J. Blethen and now led by the Blethen family's fourth and fifth generations, The Seattle Times news media company also owns and operates the Walla Walla Union-Bulletin, the Yakima Herald-Republic, The Issaquah Press, the Newcastle News, the Sammamish Review and the SnoValley Star.
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