From the Wires
Duracell Powermat Injects Unequaled 'Brains and Brawn' to Wireless Power
By: PR Newswire
Feb. 25, 2013 02:05 AM
- Wireless data fused with wireless power to create a dramatically smarter and more powerful technology
BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ -- Mobile World Congress -- Wireless power received two major upgrades today, making it both smarter and more powerful in ways previously unknown.
Wireless Data 'Mesh Network' Adds 'Brain' to Wireless Power
This new network topography is ideal for use in public places such coffee shops, airports and arenas, enabling venues to monitor, upgrade and set policies for each Wireless Charging Spot from a centralized cloud-based system. "Ultimately it allows each venue to send and receive updates and instructions to each Charging Spot in real-time," said Daniel Schreiber, President of Powermat Technologies, the makers of the wireless charging technology that is the basis of all Duracell Powermat products. "This changes wireless power in public places from disjointed, standalone surfaces into a smart global network."
This transformation of an analogue consumer product into a digital enterprise platform allows for new consumer use-case scenarios and business models, including:
"For companies deploying wireless power on an enterprise scale, the combination of wireless power with state-of-the-art communications protocols and cloud-computing is critical. This is what our system offers," said Ron Rabinowitz, CEO Duracell Powermat.
The Ability to Scale Power Delivery from Low to Higher Power Devices Gives Wireless Power Unparalleled 'Brawn'
"If you are going to deploy hundreds of Charging Spots, you want to ensure that they are future proof, "said Greg Economou, executive vice president corporate sales and solutions, Madison Square Garden. "Our decision to include Powermat technology in the transformed Madison Square Garden on such a large scale was a direct result of the technology being scalable to our needs and, most importantly, to those of our fans. We aren't aware of any other offering that even comes close."
The combination of both Brawn and Brain means that Duracell Powermat's Charging Spots are uniquely equipped for the scalability requirements of public venues. Indeed, in the USA close to 100% of publically available wireless power utilizes Powermat's technology – including in Madison Square Garden and in select Regis salons, Starbucks stores, Delta Sky Clubs and Westfield Malls and in Jay-Z's 40/40 Club.
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