Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
V2 Cigs Pilot Sampling Program Takes Wing and Industry Follows

MIAMI, FL -- (Marketwire) -- 02/27/13 -- V2 Cigs, America's No. 1 electronic cigarette, has pioneered a multi-channel sampling program that has e-cig companies following suit in the race for highly competitive retail space. Amid the explosive growth of electronic cigarettes, the V2 Cigs model has emerged as the industry standard.

On Jan. 12, 2013, V2 Cigs was the first e-cig company to launch a brick-and-mortar retail product-sampling campaign. Held at Pilot Food Stores in Tenn., the program featured demo teams that approached customers who were observed buying tobacco products. Customers who showed proof-of-age ID were given a buy-one-get-one-free coupon and product demonstration.

"We want to educate existing consumers, not create new ones," said V2 Cigs Co-Founder and CEO Andries Verleur.

Verleur points out that V2 Cigs is responding to a critical mass of demand from both c-store retailers and consumers. That demand is being driven by the year-over-year decline of tobacco sales and the skyrocketing public interest in e-cigs. To capitalize on this seismic shift, V2 Cigs has debuted a multi-channel marketing program that Verleur says offers a "Total Retail Solution" for electronic cigarette sales.

In addition to demo teams, the V2 Cigs program includes:

  • local radio and television commercials,
  • web and mobile marketing that targets V2Cigs.com's 5 million+ monthly unique web visitors,
  • zip code targeted direct mailers to V2 Cig's existing customer base,
  • Sunday newspaper ads, inserts and coupons,
  • event and cause marketing, and
  • a full array of merchandizing options, including small-footprint displays.

This integrated channel mix is supported by other relevant messaging geared not only for impressions, but customer engagement. Some recent examples of V2 Cigs' marketing innovation include:

  • V2 Cigs held a sampling event at Venice Beach, Calif., as part of a successful effort to set a world record for the most e-cigarettes used simultaneously in one place.
  • V2 Cigs' sister brand, Vapor Couture, the only e-cig designed exclusively for women, was featured at WIRED magazine's pop-up retail expo in NYC's Times Square.
  • V2 Cigs included a sampling component at a Halloween Bash fundraiser the company sponsored to benefit the Little Lighthouse Foundation.
  • On Jan., 27, 2013, V2 Cigs brought its sampling program to the KISS Country Chili Cookoff, a day-long music festival headlined by country music's biggest stars, where V2 Cigs used iPads to qualify and collect 2,000 new discreet names.

For more information regarding the revolution of brick-and-mortar retailing of electronic cigarettes, the industry-setting V2 Cigs multi-channel sampling program or for an interview with V2 Cigs CEO Andries Verleur, please contact Lindsey Carnett at (310) 994-7380.

Embedded Video Available

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2241966
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2241969

Lindsey Carnett
(310) 994-7380

About Marketwired .
Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Cloud Developer Stories
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the “Internet of Things” (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve c...
Rackspace® on Tuesday announced new features to its DevOps Automation Service including Windows Support and expanded environment stack support. Rackspace also launched a new DevOps Advisory Service for broader DevOps transformation engagements. Available in the U.S. and UK, enhan...
Jérôme is a senior engineer at Docker, where he rotates between Ops, Support and Evangelist duties and has earned the nickname of “master Yoda”. In a previous life he built and operated large scale Xen hosting back when EC2 was just the name of a plane, supervized the deployment ...
Boundary is making server and application monitoring instantly accessible with the launch of two new editions of its popular cloud-based service. The products – Boundary Free and Boundary Premium – are designed for DevOps teams in organizations of all sizes that want high fideli...
Founded in 2011, ElasticBox’s goal is to make it as easy as possible to develop, deploy, and manage applications for any cloud infrastructure. ElasticBox is pioneering a simplified, modular, service-based application development process, where fully configured components of an ap...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News
Strategic Storage Trust, Inc. today announced operating results for the three and six months ended J...