Cloud Expo: Context to Solve the Big Data Problem for Sales & Marketing
RingDNA CEO Howard Brown discusses how and why context will play a critical role in the future of sales & marketing
Aug. 31, 2013 01:00 PM
Slide Deck: Context to Solve the Big Data Problem for Sales & Marketing
We all know that Big Data is only useful if it is tailored to individuals within companies. In the past, a lot has been made of real-time data delivery - the concept of delivering important information quickly when it's most needed by the right people. Now a handful of new solutions deliver data that is not only timely, but also contextually insightful for sales & marketing.
In his session at the 13th International Cloud Expo®, Howard Brown, Founder & CEO of RingDNA, looked at how and why context will play a critical role in the future of sales & marketing.
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RingDNA Founder & CEO Howard Brown is a four-time entrepreneur and cloud marketing expert. In 2013, he sold his company Senior Transitions to RealPage (RP), and sold 4Therapy to CRC Health (a Bain Capital Company) in 2004. Last October, his pitch at Austin's ITEXP conference won first prize at StartupCamp6 and he has presented and appeared on panels at Dreamforce every year since 2007.
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