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Device integration, optimization and rationalization is a headache and it has to be dealt with

This post is sponsored by The Business Value Exchange and HP Enterprise Services

The mobile device market is mushrooming, this we know to be true. Whether you think Microsoft's recent moves to acquire Nokia's mobile phone unit will change the world, Apple's tablet and smartphone legacy will endure for the foreseeable future, Google has had an even bigger impact than expected with Android - and then there are the Korean manufacturing giants (well, Samsung in particular) who have plenty to offer with an enviable marketing channel to match.

The cumulative popularity of these devices leaves us with a problem.

Forget the endless postulating and rumination over the whole BYOD (Bring Your Own Device) theory for a moment. We know that devices enter the business from outside and from within. Regardless of where they come from, they need to be productively integrated.

PI-a-a-S (Productive Integration as-a-Service)...?
Sorry if "productive integration" doesn't sound like the next sexy buzzword industry acronym for you. Sadly we must realize that PI-a-a-S (Productive Integration as-a-Service) is not going to enter the technology lingua franca any time soon.

But device integration, optimization and rationalization is a headache and it has to be dealt with. You might hear it more typically called Mobile Device Management (MDM) or even "enterprise mobile solutions management" or some other generically labeled term, but it's basically device integration.

HP's Management of Devices (MoD) offering is comprised of Dynamic SIM Provisioning (DSP) and Mobile Device Management (MDM), so there are three acronyms in a row for you to start with. Cortado also plays ball in this market and sells a solution designed to secure device and application management, file access, file sharing, working with team folders and mobile printing.

This extended notion of mobile management is where we're at today in 2013. It won't be too long before SIM Provisioning is regarded as a commoditized given along with electricity and water, however "dynamic" it promises to be. We need look at the more granular tasks associated with bringing our new mobile workforce online.

The Nitty-Gritty Interesting Part
This means that we need to move to a higher level of integration where we focus not just on e-mail accounts, but also personal Wi-Fi profiles and extended connectivity options to Virtual Private Networks (VPNs) where they exist. This means being able to delete apps (and their data) remotely from the central IT admin function when needed.

Technologies come and go - what if Twitter were supplanted with some new social media service? Where would we start with the mobile re-engineering management tasks?

We can go further and look at tools that will embed intranet (not Internet) based applications into a mobile "container" via a secure browser link - but it all leads to secure synchronization at the end of the day.

These tasks become even tougher if we have to perform mobile device management tasks with unstructured data types, i.e., sound, video, email.

Cognizant Connection Commissioning
Initially they may be easy (comparatively) to integrate, but at what level? Simply connecting to a data stream is no longer enough; today we need a kind of "cognizant connection" that is capable of feeding an analytics engine - because only from analytics do we get insight... and only from insight do we increase profitability, or so the saying goes at least.

Mobile is getting easier for users, so is cloud and so is an ability to find touchpoints to Big Data. The integration headaches aren't getting smaller, although they may do soon - and this is why this space is growing so rapidly.

Drinks lots of water and try turning your phone on and off again.

About Adrian Bridgwater
Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

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