Cloud Expo Silicon Valley: Zero to Empire in 89 Days
Dell’s Hollis Tibbetts discusses how you can create a revenue-generating machine with Social Media + Cloud in under 90 days
By: Elizabeth White
Sep. 13, 2013 12:00 PM
Slide Deck: Zero to Empire in 89 Days
Check your misconceptions about Social Media at the door. Forget about "buzz" and "awareness": Social Media can be - and should be - a huge revenue channel for your organization.
In his session at the 13th International Cloud Expo®, Hollis Tibbetts, Director for Global Marketing Operations for Dell Software Group, reviewed the strategies, techniques, tools, "dos & don'ts" that will help you - whether you're an entrepreneur or a multi-national corporation - create practical and actionable plans for turning Social Media into a reliable and measurable revenue machine.
This session is based on the presenter's real-life experiences and "lesson's learned" from the practical applications of Social Media as both an entrepreneur and as part of a Fortune 100 corporation.
Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 20 years experience in marketing, technical, product management, product marketing and business development roles at leading companies in such as Pervasive, Aruna (acquired by Progress Software), Sybase (now SAP), webMethods (now Software AG), M7 Corporation (acquired by BEA/Oracle), OnDisplay (acquired by Vignette) and KIVA Software (acquired by Netscape). He has established himself as an industry expert, having authored a large number of technology white papers, as well as published media articles and book contributions.
Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers. He is also an author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on creating great software: Software Marketing 2013. He tweets actively as @SoftwareHollis
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