WebRTC Summit | The True Meaning of the Voice-Enabled Web
LiveOps CTO Keith McFarlane discusses the future of WebRTC and its disruptive tendencies
By: Liz McMillan
Oct. 11, 2013 09:30 AM
Slide Deck: The True Meaning of the Voice-Enabled Web
Since the initial buzz of WebRTC, the ability to enable browser-to-browser applications for voice calling, video chat and P2P file sharing without plugins has been touted as a potential game changer for many industries. What are the parameters around this technology and its placement? Is it secure enough for prime time? Will WebRTC magnify OTT threat for telcos? Is WebRTC really that big of a deal for consumers?
In his session at WebRTC Summit, Keith McFarlane, Chief Technology Officer at LiveOps, discussed the future of WebRTC and its disruptive tendencies, specifically regarding monetization and customer service.
Prior to LiveOps, McFarlane worked for an on-premise contact center provider that is currently ranked number two among the top contact centers worldwide. It was there that he first began to realize the potential impact that cloud computing could have on the decades-old customer service contact center industry. He also realized that a software and hardware laden provider, such as his previous employer, would be challenged to move quickly into the cloud space. Making the move to LiveOps gave him the opportunity to be part of the team that developed the true cloud LiveOps Platform for enterprise use. Twelve years ago the LiveOps Platform was created for use only by the LiveOps community of 20,000 independent contractors to grow LiveOps' agent services business. In 2008, when McFarlane arrived at the company, LiveOps began evolving the platform for individual sale and use by other companies with their own agents. Under McFarlane's guidance, LiveOps is continuing to make industry-firsts, including the first fully integrated multichannel plus social agent desktop.
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